Sales Operations Lead
About The Position
Procare Solutions is seeking a Sales Operations Lead to drive the sales team’s day-to-day performance. The role owns how teams use HubSpot, including reporting, sequences, and the consistency of sales and renewal processes. It combines systems building and analytical work with hands-on support for sales representatives and leaders. The Sales Operations Lead builds and improves reporting and dashboards, designs and optimizes sales and renewal sequences, documents and refines sales and renewal processes, and owns forecasting processes and cadence for new business and renewals. The role also serves as a key contact for HubSpot questions and workflow issues, partners with the Contract Administrator on signed contracts through Closed Won, and uses AI to accelerate analysis. The position is based in Procare’s Atlanta, Georgia office under a hybrid working model. Candidates must be willing and able to work in the office at least three days per week. Occasional travel may be required.
Requirements
- Bachelor’s degree in business, marketing, economics, or a related field, or equivalent work experience.
- At least 4 years of experience in sales operations, revenue operations, or a similar role.
- Some experience leading projects or mentoring others.
- Hands-on HubSpot Sales Hub expertise, including custom reports and dashboards, deal pipelines, workflows, properties, and sequences.
- Experience building and managing sales forecasts.
- Understanding of B2B sales and renewal cycles.
- Strong analytical skills and comfort working with large data sets.
- Excellent communication skills, including the ability to explain data and process changes to representatives and executives.
- Familiarity with LLM models and agentic sales motions.
- A service-minded, collaborative approach to supporting sales teams.
- Willingness and ability to work in the Atlanta office a minimum of 3 days per week.
Nice To Haves
- HubSpot certifications in Sales Hub, Reporting, or Operations Hub.
- Experience with SaaS, subscription, or recurring-revenue models.
- Familiarity with Excel or Google Sheets, BI tools, Gong, ZoomInfo, or similar tools.
- Experience supporting a technical or solutions-oriented sales team.
- Background in process documentation or change management.
- AI automation building.
Responsibilities
- Build, maintain, and improve HubSpot dashboards and reports covering pipeline health, activity, conversion, representative performance, and renewals.
- Deliver reliable, clear data to sales leadership, representatives, and cross-functional teams.
- Audit data quality and maintain practical CRM hygiene standards.
- Turn business questions into reports and use reporting insights to make recommendations.
- Design, build, and optimize HubSpot sequences, templates, and cadences for prospecting, follow-up, and renewal outreach.
- Partner with representatives and sales leaders to test messaging, timing, and touchpoint structure.
- Track sequence performance, including open, reply, and meeting rates, and improve sequences based on results.
- Maintain approved templates and sequence best practices.
- Map, document, and refine the end-to-end sales process from lead handoff through close, as well as the renewal lifecycle.
- Define stage entry and exit criteria and ensure they are applied consistently.
- Identify and resolve bottlenecks and handoff gaps among sales, marketing, customer success, and finance.
- Own the forecasting process and cadence for new business and renewals.
- Build forecast reports and models in HubSpot and help representatives and managers submit accurate, defensible commits.
- Analyze pipeline coverage, deal velocity, and win rates to identify risks and opportunities early.
- Track forecast accuracy and continuously improve forecasting methodology.
- Use AI to accelerate analysis, including summarizing pipeline trends and anomalies.
- Serve as the first point of contact for representatives’ HubSpot questions, workflow issues, and process clarification.
- Partner with the Contract Administrator to consult on, build, and execute signed contracts in HubSpot through Closed Won.
- Gather representative feedback and advocate for changes that reduce friction and increase selling time.
Benefits
- Medical, dental, and vision plans.
- HSA option with employer contributions.
- Vacation time, holidays, sick days, volunteer days, and personal days.
- 401(k) plan with employer match and immediate vesting.
- Employee Stock Purchase Plan.
- Employee Discount Program.
- Medical, Dependent Care, and Transportation FSA plans.
- Company-paid short- and long-term disability and life insurance.
- RTD EcoPass for Denver employees.
- Tuition reimbursement and continued professional development.
- Regular company-provided meals.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
