Sales & Marketing Specialist (Farmers Helping Farmers)
About The Position
Tend is seeking a dynamic Sales & Marketing Specialist to support its growing Sales team. This role involves a blend of sales support activities, such as conducting product demos and assisting with trials, and marketing execution, including social media management and email campaigns. The balance of responsibilities will shift towards sales during peak seasons. The position is primarily remote, with occasional travel for industry events. This role is ideal for individuals with strong communication skills, a background in agriculture, experience in marketing content creation, and a passion for helping farmers succeed.
Requirements
- Farming background or experience in the agriculture industry is strongly preferred.
- Genuine enthusiasm for the agriculture industry.
- Experience personally overseeing projects (management, running own operation, or leading initiatives).
- Confidence in presenting and holding real-time conversations with customers.
- Experience running email campaigns and managing social media.
- Ability to put together clean, simple visuals for campaigns.
- Excellent writing and storytelling ability, with a genuine, farmer-to-farmer tone.
- Comfortable using or learning AI tools for daily work.
- Quick to learn new software.
Nice To Haves
- Familiarity with platforms like Mailchimp, Intercom, HubSpot, or Klaviyo.
- Exposure to paid advertising, ideally with a SaaS, agriculture, or small-business audience.
- Experience using Tend or a similar farm management platform.
- Proficiency in Spanish.
Responsibilities
- Conduct live product demos for prospective growers, including farms, nurseries, and other growing operations.
- Guide new users through software onboarding and feature understanding during trial periods.
- Assist growers in transitioning from free to paid accounts by highlighting Tend's value proposition.
- Support long-term user success by proactively addressing concerns and maximizing value from Tend.
- Collaborate with Sales, Customer Success, and Product teams to share feedback and enhance customer experience.
- Manage and grow Tend's social media presence, including content planning, posting, and community engagement.
- Shape and manage segmented email marketing campaigns, including onboarding, win-back, and tailored messaging.
- Ensure Tend's brand voice is consistently represented across all marketing channels and customer communications.
- Develop authentic customer stories through case studies, testimonials, and social content.
- Contribute to paid advertising efforts (paid social and search) to increase reach and generate leads.
Benefits
- Medical, dental, and vision coverage
- Paid time off and company holidays
- Retirement plan
- Remote-work
- Tend Ultimate Subscription
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
