Sales Marketing Manager

Centellic•New York, NY

1d•$60,000 - $62,500•Remote

About The Position

Our marketing team is a high-performing, collaborative group that thrives on partnership, innovation, and shared success. We work closely across functions, bringing together diverse perspectives to solve challenges, execute impactful campaigns, and drive meaningful business results. The team is close-knit, supportive, and genuinely invested in one another's growth, creating an environment where ideas are valued and contributions make a real difference. For candidates looking to join a team that combines strong performance with a positive, collaborative culture, this is an opportunity to be part of something both rewarding and exciting. The Sales Marketing Manager is responsible for the day-to-day execution of integrated demand generation campaigns that support pipeline growth for the company’s sponsorship, exhibitor, and marketing services sales teams. This role plays a critical part in supporting revenue generation by executing targeted, data-driven marketing programs designed to engage prospective clients and generate qualified leads. Reporting to the Senior Director, Global Audience Marketing & Marketing Operations, this role works closely with sales, marketing operations, and content teams to ensure campaigns are launched on time, optimized for performance, and aligned with overall commercial objectives. The Sales Marketing Manager executes demand generation efforts to support revenue growth across two key areas: event sponsorships/exhibitors and marketing services (including lead generation programs, webinars, and custom content solutions). This role is highly execution-focused, requiring strong project management skills, attention to detail, and the ability to manage multiple priorities simultaneously. Working across email, digital, content marketing, webinars, and partnerships, the Sales Marketing Manager executes and optimizes campaigns using marketing automation and AI-driven tools to improve targeting, personalize messaging, and drive performance. This role also requires strong copywriting skills and the ability to collaborate cross-functionally to develop and deploy engaging, conversion-focused marketing content aligned with sales objectives. Success in this role will be defined by the ability to execute campaigns effectively, contribute to pipeline generation goals, and support sales growth across multiple business lines.

Requirements

Strong project management and organizational skills
High attention to detail with a focus on execution excellence
Ability to manage multiple priorities in a fast-paced environment
Data-driven mindset with the ability to interpret campaign and pipeline metrics
Strong copywriting and messaging skills with a focus on conversion and engagement
Collaborative approach to working across teams
Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) is required
Experience leveraging AI-based marketing tools (e.g., Copilot, ChatGPT, Claude) for content generation, segmentation, personalization, and campaign optimization
Familiarity with digital marketing channels including email, webinars, paid media, and content marketing
Ability to QA campaigns and ensure accuracy across all deliverables
Understanding of audience targeting, lead management, and campaign workflows
Ability to test, learn, and optimize marketing approaches using data and technology
Strong understanding of how messaging and content impact lead generation performance
Comfortable adopting new tools and technologies to improve marketing outcomes
3–5 years of experience in B2B marketing, demand generation, or sales marketing
Proven track record of generating leads and pipeline for sales teams
Experience managing integrated, multi-channel campaigns
Familiarity with lead lifecycle management and funnel optimization
Experience working in a fast-paced, revenue-driven environment

Nice To Haves

Experience supporting sales for events, sponsorships, or marketing services is highly preferred

Responsibilities

Execute Integrated Demand Generation Campaigns: Support the development and execution of multi-channel marketing campaigns across email, webinars, content marketing, paid media, and digital channels to generate leads and pipeline for: Event sponsorship and exhibitor sales, Marketing services offerings, including lead generation programs, webinars, and custom content
Manage Day-to-Day Campaign Operations: Own the day-to-day execution of marketing plans, including campaign setup, scheduling, QA, deployment, reporting, and ongoing optimization.
Leverage Marketing Automation and AI Tools: Utilize marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) and AI-powered tools (e.g., Copilot, ChatGPT, Claude) to: Build, segment, and manage target prospect lists, Personalize campaign messaging at scale, Automate workflows and nurture campaigns, Improve targeting and campaign effectiveness through data analysis and optimization
Develop High-Impact Marketing Copy: Write and optimize compelling, conversion-focused copy across: Email campaigns and nurture flows, Webinar promotions and registration pages, Digital advertising and promotional campaigns, Sales enablement and marketing collateral. Ensure messaging is audience-centric, aligned with brand standards, and optimized for engagement and lead conversion.
Support Lead Funnel Performance and Reporting: Monitor campaign performance against KPIs, providing regular updates and insights to leadership and sales stakeholders. Make data-driven recommendations to improve lead quality, engagement, and conversion rates.
Collaborate with Sales Teams: Partner closely with sponsorship, exhibitor, and marketing services sales teams to align marketing campaigns with pipeline priorities, target accounts, and revenue goals.
Support Account-Based Marketing (ABM) Initiatives: Assist with the execution of targeted marketing efforts focused on high-value accounts and strategic prospects.
Coordinate Marketing Asset Development: Work with design and content teams to develop and deploy campaign assets, including emails, landing pages, webinar materials, digital ads, and promotional content.
Collaborate Cross-Functionally: Partner with Sales, Product Marketing, Content, and Marketing Operations teams to ensure alignment across messaging, timelines, campaign execution, and reporting.