Sales Manager

Sand & Sea•Santa Monica, CA

About The Position

The Sales & Marketing Manager is responsible for generating transient-market revenue and room nights, managing assigned accounts, fostering guest satisfaction, and soliciting new and past business to meet monthly and annual revenue goals. The role also supports the Sales Department’s administrative operations, coordinates client needs throughout the sales process, and helps organize the department. The manager supervises the Sales & Marketing Coordinator and reports to the Director of Sales & Marketing and General Manager. The position develops and pursues transient sales opportunities, negotiates and upsells services, builds customer relationships, and promotes the Hotel and its surrounding market. It maintains account and sales records, manages applicable online RFP processes, prepares reports and forecasts, participates in revenue-strategy meetings, and represents the Hotel at industry events and in the local community. The role also provides administrative support, responds to leads and inquiries, prepares proposals and contracts, and assists with small meetings, social room blocks, and event coordination. This is a regular, full-time, exempt position with a stated annual salary of $80,000. The schedule must be flexible to include weekends and holidays; hours may occasionally exceed 40 per week. The position involves extended computer work, daily bending, stooping, kneeling and reaching, occasional lifting and moving of up to 10 pounds, and standing during shifts.

Requirements

  • At least 2 years of office experience assisting senior management with clerical duties; hotel-industry experience is preferred.
  • At least 2 years of office experience in sales; hotel-industry experience is preferred.
  • Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
  • Associate degree in business management, hospitality, or a related field, or equivalent of 2 years of relevant work experience.
  • Ability to work a flexible schedule that includes weekends and holidays; hours may occasionally exceed 40 per week.
  • Ability to sit and work at a computer keyboard for extended periods; stoop, kneel, bend at the waist, and reach daily; lift and move up to 10 pounds occasionally; and stand during shifts.
  • Regular and on-time attendance.
  • Strong verbal and written communication and presentation skills; customer focus and relationship-building ability; ability to interact effectively with employees at all levels.
  • Ability to multitask and deliver results under pressure in a fast-paced environment while meeting deadlines and targets.
  • Analytical, detail-oriented ability to manage, edit, and analyze large volumes of complex numerical data.
  • Professional, neutral, unbiased, and diplomatic problem-solving and interpersonal approach.
  • Ability to collaborate, adapt to change, manage competing demands, and consider others’ perspectives.
  • Demonstrated honesty, integrity, loyalty, humility, ethical conduct, respect for employees, and commitment to diversity and equality.
  • Ability to identify best practices, display creativity and resourcefulness, and suggest improvements.

Nice To Haves

  • Previous sales and marketing experience at a 4-Diamond-or-higher hotel.
  • Experience with Opera.

Responsibilities

  • Generate, achieve, and develop targeted transient sales volume in line with budgeted revenue and profitability goals.
  • Upsell and negotiate services to maximize revenue and profit.
  • Develop customer relationships, strategize account development with the Director of Sales, and create plans to fulfill customer expectations.
  • Sell the Hotel using a goals, benefits, and features approach; maintain knowledge of the Hotel, surrounding market, resources, and competition.
  • Visit competing facilities and report on market conditions and competitive advantages.
  • Research, prospect, and solicit new accounts; identify and pursue transient-market opportunities and appropriate business mix.
  • Produce or review sales contracts, rate agreements, and banquet or catering event orders; handle inquiry calls and provide client proposals according to department policies.
  • Maintain sales records and reports, including booking database information where applicable, account files, and forecasted account volume.
  • Manage applicable online RFP processes for corporate negotiated accounts.
  • Participate in revenue-strategy meetings, team brainstorming, Hotel staff meetings, and client events as required.
  • Arrange and conduct site inspections, escort client visits, entertain clients, and interact with customers to develop transient travel business.
  • Produce monthly sales reports and forecasts for the assigned area of responsibility.
  • Promote the Hotel through industry involvement, local and national events, community and professional associations, planned sales calls, sales trips, trade shows, and conventions.
  • Maintain professional standards and positive employee relations in a supportive, team-oriented environment; support associate development, training, and mentoring as assigned.
  • Complete special projects and duties requested by the Director of Sales or General Manager, including sales-meeting preparation, gift certificates, donations, amenities, and VIP communication.
  • Qualify leads and execute small meetings and social room blocks; assist with in-house meetings as needed.
  • Create and maintain email blasts and sales promotions; create and edit departmental memos, letters, and representations; maintain vendor lists and design or create guest-services and sales gifts.
  • Handle incoming sales calls and inquiries; respond to, generate, and send leads, proposals, and contracts to clients in a timely manner.
  • Coordinate sales processes and customer relations, provide administrative support to the Sales Manager and Director of Sales & Marketing, and assist with event qualification, coordination, and management.
  • Follow instructions, make decisions without supervision, and prioritize tasks to meet deadlines.
  • Perform other duties as assigned.

Benefits

  • Medical, dental, and vision insurance for eligible employees.
  • Company-paid life insurance of $25,000 for eligible employees.
  • Matching 401(k) retirement savings plan, up to 5% of the employee’s contribution.
  • Seven paid holidays.
  • Sick pay when eligible.
  • Company-paid parking.
  • Employee Assistance Program (EAP).
  • Employee recognition programs.
  • Employee referral incentive program.
  • Transportation allowance.
  • Dry-cleaning services for up to 10 pieces of work clothes per week.
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