Sales & Marketing Director

Greencroft Communities • Goshen, IN

1d

About The Position

Greencroft Goshen is seeking a Sales & Marketing Director to lead a sales team and support occupancy across its independent and assisted living programs. The role helps prospective residents and families navigate the process of choosing a senior living community while emphasizing service, trust, and results. The director leads and develops the team, builds relationships, and works with campus teams and leadership to support smooth resident transitions and improve processes.

Requirements

• Sales and admissions experience in senior living or healthcare, particularly within a continuum of care setting.
• Strong sales, communication, and relationship-building skills.
• Supervisory skills and the ability to coach a team and manage department priorities.
• Understanding of older adults’ needs and adaptability as those needs change.
• Strong organizational, data entry, and reporting skills.

Nice To Haves

• Bachelor’s degree in a related field preferred.

Responsibilities

• Lead, coach, and develop the sales team, overseeing daily operations and performance goals.
• Connect with prospective residents and families through inquiries, tours, and consistent follow-up.
• Secure housing commitments and coordinate healthcare inquiries.
• Manage waitlists, monitor sales and move-in activity, and use occupancy trends to guide marketing strategies.
• Partner with campus teams to coordinate smooth move-ins and resident transitions.
• Collaborate with leadership to improve processes and build a cohesive, service-focused team.

Benefits

• Medical, dental, and vision insurance
• 403(b) retirement plan with employer match
• Paid time off
• Tuition reimbursement
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed