Director Sales & Marketing

TradeWinds Island Resort • Saint Pete Beach, FL

11d • Onsite

About The Position

The Director of Sales & Marketing is primarily responsible for leading and driving top line revenue strategy for traditional sales related segments to include group, volume transient, and catering. The individual will have a proven track record of generating significant group, corporate, association, convention, and social event business for large-scale, full-service resort property. The individual is additionally responsible for staying ahead of market trends, market share movement, and ongoing competitive hotel analysis, while directing the property sales teams (rooms and catering) to ensure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Requirements

• Bachelor’s degree preferred in Marketing
• At least 3 years’ experience as a sales leader, with prior hotel sales experience.
• Proven success leading sales and marketing for a large, full-service resort, convention hotel, or complex hospitality property with substantial ballroom, meeting, catering, and event facilities.
• Demonstrated ability to personally generate, negotiate, and close significant group and catering business, with a measurable track record of achieving or exceeding revenue budgets.
• Experience dealing with/communicating with ownership groups and asset management.
• Proficient in managing/using sales automation (DELPHI) and PMS systems.
• Experience working collaboratively with revenue management.
• Well-rounded knowledge of all market segments and channel sources, as well as the ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment.
• Ability to direct, lead, train, motivate and drive a direct sales team; and develop a cooperative and competitive team spirit and winning attitude.
• Demonstrated ability to build, coach, and hold a high-performing sales and catering team accountable for measurable production goals, proactive prospecting, and new business development.
• Must be proficient in MS Office including Word, Excel, and Power Point.
• Must be able to multitask and prioritize departmental functions to meet deadlines.

Responsibilities

• Responsible for leading and driving top line revenue for traditional sales segments to include group, volume transient and catering.
• Develop and execute a comprehensive group and event sales strategy focused on increasing qualified leads, site inspections, conversion rates, average group rates, banquet revenue, and total account value.
• Assesses and reacts to market trends, market share, and the competitive hotel environment.
• Develop and execute an integrated marketing strategy encompassing digital marketing, social media, email campaigns, public relations, paid media, and strategic partnerships to increase brand awareness, drive qualified group and transient demand, and generate measurable revenue growth
• Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Build strategic partnerships with Visit St. Pete-Clearwater, destination management organizations, meeting and event industry associations, and regional business organizations to increase resort visibility and qualified group demand.
• Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position and a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
• Monitor group booking pace, definite and tentative business, lost business, lead sources, booking windows, and event profitability; implement corrective actions to achieve or exceed revenue and market share goals.
• Conduct comprehensive competitive set reviews, SWOT analysis and keep tabs on new supply.
• Understand GEO source & ability to develop a plan to penetrate the primary markets.
• Develop/implement key segment strategy and manage key accounts (both existing and target).
• Design effective sales deployment schemes and market assignments.
• Develop sales goals designed to achieve budget and market share targets.
• Manage sales activities and travel schedules.

Benefits

• Medical insurance
• dental insurance
• vision insurance
• life insurance
• short-term and long-term disability insurance
• 401(k) Retirement Plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave
• Employee assistance program (EAP)
• Educational opportunities / Tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law

What This Job Offers

• Job Type: Full-time
• Career Level: Director