Sales & Marketing Coordinator

Gordon M. Buitendorp Associates, Inc. • Grand Rapids, MI

10d

About The Position

GMB is seeking a Sales & Marketing Coordinator to join its Corporate Branding & Marketing team in West Michigan. The role supports GMB’s presence in the education market by coordinating conferences and sponsorships, capturing the firm’s work through photography and video, maintaining an organized visual asset library, and moving marketing projects from concept through completion.

The position coordinates the logistics and promotional campaigns for education conferences, trade shows, and sponsored events; supports sales and business development; assists local office leaders with marketing materials; and manages photography, video, digital assets, and multiple marketing projects. The role requires intermediate knowledge and hands-on experience coordinating events and marketing projects, confidence behind a camera, and a systems-oriented approach to organizing and sharing creative assets.

GMB is an employee-owned company whose employees hold 100% of its ownership. The organization uses a network-of-teams approach rather than a hierarchical pyramid structure and describes its workplace as flexible, inclusive, and people-first. This is a direct-hire, full-time position. Salary is commensurate with experience and includes an excellent benefits package. Applicants must have current and continuing authorization to work in the United States without sponsorship.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field from an accredited program.
• 3–5 years of relevant experience in marketing coordination, event coordination, or business development support.
• Based in West Michigan and able to travel regionally for conferences and project shoots.
• Ability to prioritize work successfully, manage multiple projects, and meet tight deadlines.
• Experience writing email copy and campaign content, including subject lines, nurture sequences, and event promotions, to drive engagement and prompt action.
• Intermediate knowledge, hands-on event and marketing project coordination experience, confidence behind a camera, and a systems mindset for organizing and sharing creative assets.
• Current and continuing right to work in the United States without sponsorship.

Nice To Haves

• Experience in the architecture, engineering, and construction (AEC) industry or the K–12 and higher education market.
• Comfort communicating professionally with internal and external customers across all levels of an organization.
• Familiarity with CRM platforms.
• Excellent communication skills.
• Proficiency in Adobe Creative Cloud, including Lightroom, Premiere Pro, Photoshop, and InDesign, and Microsoft 365.
• Experience managing a DAM platform or large digital asset library.
• Self-starter with strong time management skills who thrives in cross-discipline collaboration and team-level decision making.
• Contributes beyond themselves, is motivated by team success, and works hard to support it.
• Enjoys trying new ideas and continually improving.

Responsibilities

• Coordinate GMB’s presence at education conferences, trade shows, and sponsored events, including registrations, booth logistics, materials, shipping, on-site setup, and post-event follow-up.
• Create a cohesive theme for trade shows so GMB presents a consistent look, message, and experience across events.
• Develop and implement pre- and post-conference campaigns to build awareness, drive booth traffic and meetings, and turn conversations into lasting relationships.
• Manage the annual conference and sponsorship calendar, tracking commitments, budgets, deadlines, and deliverables, and reporting on results.
• Support sales and business development efforts with client outreach and CRM updates.
• Assist local office leadership in preparing marketing materials as needed.
• Support the capture and coordination of photography and video of projects, events, client milestones, and firm culture.
• Manage GMB’s digital asset management (DAM) system by organizing, tagging, archiving, and maintaining photos, video, graphics, and brand files, including consistent naming, metadata, and usage-rights tracking.
• Manage multiple marketing projects, build timelines, coordinate internal and external contributors, and keep work on schedule, on budget, and on brand.

Benefits

• Employee ownership, with 100% of GMB ownership held by employees.
• Share in the company’s profits.
• Flexible workplace that allows employees to decide where and how they work best.
• Excellent benefit package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level