Sales Manager

Sugarbush Mountain Resort • Warren, VT

18d

About The Position

The Sales Manager leads and manages strategic sales efforts across multiple Sugarbush Resort business areas, meeting sales and revenue objectives and developing targeted strategies to generate new business and expand customer acquisition. The role works with team members to set proactive goals and maximize sales-team performance, and partners with the V.P. of Sales and Marketing on research, analysis, development, and implementation of marketing plans for social, military, religious, and fraternal market segments. The manager also develops and manages Tour & Travel business across domestic and international group markets, FIT, and the Vermont Youth Program, with a focus on lead generation, conversion, and revenue growth. The position builds and manages key new and existing account relationships.

This is a full-time, year-round position with a salary range of $50,000–$55,000 plus commission.

Requirements

• Strong computer proficiency with Delphi and Microsoft Office.
• Proactive, self-motivated, and enthusiastic approach.
• Collaborative working style, excellent communication and interpersonal skills, and ability to work independently or as part of a team.
• Extensive knowledge of sales, customer, and lead-generation strategies.
• Demonstrated experience managing, coaching, and leading high-performing, goal-oriented teams.
• Ability to travel for work.
• Five or more years of sales and management experience.
• Effective project-management skills and ability to meet deadlines.
• Ability to manage multiple projects and assignments while interacting with various departments and employees.
• Ability to complete projects with little supervision while meeting deadlines.
• Bachelor’s degree or relevant experience.

Nice To Haves

• Background in resort sales.

Responsibilities

• Develop annual business plans with the Director of Sales, outlining activities, strategies, and goals to grow and exceed sales targets within the corporate market.
• Travel for sales prospecting calls, relevant industry meetings and conferences, and industry trade shows.
• Balance proactive sales prospecting with administrative responsibilities, including preparing contracts, proposals, reports, and using the Delphi CRM.
• Document leads, sales conversions, and lost business in Delphi, and accurately manage and track client correspondence and activities in the database.
• Develop and maintain a qualified-lead database through referrals, networking, business development, and proactive outreach to meeting planners and industry vendors.
• Coordinate a seamless transition from sales to operations by communicating event details clearly, accurately, and promptly.
• Collaborate with sales and operations colleagues, as directed by the Director of Sales, to improve team productivity and effectiveness.
• Create and deliver proposals, presentations, and RFP responses by identifying and qualifying client needs, budgets, and requirements.
• Monitor competitors and analyze marketplace information on pricing, products, promotions, and sales strategies.
• Conduct regular outbound sales calls and in-market visits to build relationships, generate leads, and drive business within key group segments.
• Maintain an in-market presence through client outreach, sales calls, and participation in local and regional networking events to maximize group business.
• Develop annual sales and marketing plans for each area and identify emerging markets, products, and revenue drivers.
• Capitalize on market trends while considering product opportunities and competitor status.
• Set yearly revenue expectations and sales goals for each business area.
• Develop and implement initiatives, strategies, and programs to capture key demographics.
• Perform additional duties and responsibilities as assigned.

Benefits

• Free skiing and riding privileges at Sugarbush and eligible Alterra Mountain Company resorts for eligible employees and dependents.
• Free or discounted IKON pass.
• Golf perks and health and recreation center membership for eligible employees and dependents.
• Vacation and sick time for eligible employees.
• Discounts on food and beverage, apparel, and outdoor gear.
• Medical, dental, vision, life, AD&D, short-term and long-term disability insurance, EAP, HSAs, and FSAs.
• 401(k) plan with company match.
• Paid parental leave of up to six weeks for eligible employees.
• Employee housing, subject to availability.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager