Sales Manager

Vinarosa Resort and Spa • Santa Rosa, CA

30d • Onsite

About The Position

The Sales Manager drives revenue growth and positions Vinarosa Resort & Spa as a premier luxury destination for group business, corporate and wellness retreats, weddings, and social events. Reporting to the Director of Sales & Marketing, this full-time, on-site role develops new business, expands key accounts, leads the sales process from prospecting through contract, and partners with resort teams to deliver exceptional client experiences. Success requires strategic, relationship-driven selling, strong market awareness, and consistent achievement of revenue goals.

Requirements

• Two to three years of relevant sales experience, or a college degree plus at least one year of related experience; luxury or upscale hospitality and event sales experience is strongly preferred.
• Proven ability to meet high performance standards in a fast-paced environment and work a flexible schedule, including weekends and client events as needed.
• Excellent written and verbal communication, interpersonal, organizational, presentation, and negotiation skills.
• Strong attention to detail, time management, and problem-solving skills, with the ability to manage multiple priorities and meet deadlines.
• Proactive, collaborative, and dependable, with sound judgment, integrity, professionalism, and a willingness to learn.
• Proficiency in Microsoft Outlook, Excel, Word, and PowerPoint; experience with Delphi, Opera, and event management software preferred, with the ability to learn new systems quickly.

Nice To Haves

• luxury or upscale hospitality and event sales experience is strongly preferred
• experience with Delphi, Opera, and event management software preferred

Responsibilities

• Drive revenue growth by managing the full sales cycle for group business, corporate and wellness retreats—from prospecting and qualification through site visits, proposals, contract negotiation, and account management.
• Achieve annual revenue, booking pace, and future-year goals while maximizing profitability across assigned market segments.
• Generate new business through proactive prospecting, market research, networking, referrals, and industry and community partnerships.
• Build lasting relationships with corporate and meeting planners, travel advisors, event professionals, wellness leaders, and other key partners to drive repeat business and referrals.
• Lead resort tours, site inspections, and client presentations; develop tailored proposals, contracts, and event solutions that meet client needs and protect the resort’s luxury standards and financial goals.
• Grow total resort revenue by strategically upselling guest rooms, food and beverage, spa services, wellness programming, and resort amenities.
• Partner with Sales, Marketing, Revenue Management, Catering, and Operations to execute sales initiatives, ensure seamless handoffs, and deliver exceptional events and guest experiences.
• Oversee booked business from contract through execution, maintaining accurate documentation, banquet event orders, billing details, and timely client communication.
• Represent Vinarosa Resort & Spa at trade shows, networking events, sales missions, destination marketing activities, and professional organizations to strengthen awareness and generate qualified leads.
• Track market trends and competitive activity, and maintain accurate forecasts, pipeline reporting, account activity, and CRM records to support strategy and goal attainment.
• Participate in sales, revenue, marketing, and leadership meetings; serve as a polished brand ambassador; and complete additional duties or special projects assigned by the Director of Sales & Marketing.

Benefits

• The physical demands described below are representative of those required to perform the essential functions of this role. Reasonable accommodations may be provided to enable individuals with disabilities to perform these functions.
• This role regularly requires sitting, speaking, and listening, and occasionally requires standing, walking, reaching, handling objects, bending, kneeling, crouching, or crawling.
• The employee must occasionally lift or move up to 25 pounds and have sufficient close and distance vision.
• The work environment is generally quiet.
• This job description summarizes the primary responsibilities of the position and is not an exhaustive list of all duties. Employees may be assigned additional responsibilities as business needs evolve and are expected to foster a positive, professional work environment through respectful communication with guests, clients, colleagues, and management.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree