Sales Manager

Ulta Beauty, Inc.•Hampton, VA
•Onsite

About The Position

The Sales Manager leads a high-performing retail team to deliver sales growth and an exceptional guest experience across store operations, excluding boutiques. The role is accountable for sales, service, operational processes, and Net Promoter Score (NPS), with a focus on performance, people, and process. The manager leads Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers; drives results and guest loyalty; and develops team members through training, coaching, and feedback. The role also requires a passion for the beauty industry, strong guest service, product knowledge, and the ability to lead and influence a team. The Sales Manager promotes Ulta Beauty’s mission, vision, and values. Responsibilities span achieving sales and operational goals, managing payroll and workload, analyzing business reporting, planning events, hiring and developing talent, maintaining store standards and compliance, protecting company assets, and communicating business trends and opportunities to field leadership. The schedule is flexible and full-time, including days, evenings, weekends, and holidays, with attendance at corporate business meetings and conferences required.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Financial management experience, including driving sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Retail management ability, including monitoring inventory, achieving operational excellence, driving a service culture, and executing merchandising directives.
  • Leadership experience attracting, developing, and motivating talent; adapting to change and leading others through change; developing collaborative relationships; and influencing a team.
  • Proficiency with basic technology, such as point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to react under pressure, exercise good judgment in ambiguous situations, and remain flexible and adaptable.
  • Ability to work a flexible, full-time schedule that includes days, evenings, weekends, and holidays.
  • Ability to attend corporate business meetings and conferences.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Promote accountability for store goals in retail and service sales, guest loyalty, payroll, omni-channel performance, and retail shrink.
  • Identify underperforming metrics and use company programs, tools, and resources to improve profitability, operational excellence, and sales growth.
  • Use store forecasts and payroll budgets to support scheduling needs, maximize productivity, and complete workload within budget and on time; communicate needs to the General Manager.
  • Plan and execute in-store events that support guest experience, brand partner collaboration, sales, and payroll goals.
  • Review, analyze, and act on financial and operational reporting, including store visit and audit results.
  • Perform makeup applications, skincare analysis, and product demonstrations to support sales and guest service.
  • Stay informed about industry trends, products, services, ingredients, and benefits.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team, addressing staffing needs and open positions.
  • Build an engaged team through collaboration, open communication, and effective prioritization.
  • Create an inclusive environment that supports associate growth and engagement.
  • Support associate development through training, individualized feedback and coaching, performance reviews, succession planning, and development plans.
  • Participate in ongoing training and ensure direct reports participate in brand and category education.
  • Establish professional relationships with brand partners to support sales and service goals.
  • Model teamwork and guest service excellence alongside the leadership team by setting priorities, providing direction and support, and sharing best practices.
  • Execute the Guest Engagement Leader program through business ownership, associate coaching, and a helpful, friendly guest experience.
  • Ensure compliance with company policies, procedures, standards, and dress code.
  • Use the company scheduling tool to adjust schedules and manage attendance during manager-on-duty shifts.
  • Use the company task management tool to prioritize and execute store workload, including resets, pricing updates, inventory tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss by maintaining safety, inventory control, cash management, and loss prevention standards.
  • Execute daily inventory control processes and complete theft reporting as needed.
  • Support adoption of company initiatives and technology, communicate expectations, and ensure store tasks are completed.
  • Use company programs, tools, and resources to drive store improvements.
  • Communicate business trends, opportunities, events, operational challenges, merchandise needs, and competitive landscape to field leadership.

Benefits

  • Eligible full-time associates receive paid time off, health insurance, dental insurance, vision insurance, life insurance, and disability benefits.
  • Opportunity for eligible associates to earn additional compensation under the company bonus plan.
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