Sales Manager

Alamo DrafthouseDenver, CO
Onsite

About The Position

Alamo is seeking a dynamic Sales Manager to help grow revenue through private event sales. They will be a key player in our growth strategy, partnering closely with stakeholders across departments to determine budget, encourage sales through collaborative strategy and marketing campaigns, all while upholding and elevating the guest experience. They will work all levels of the sales communication process, from building brand awareness, fostering credibility of our experience, identifying interested audiences, building preferred interest in our offerings, delivering on the sale, and building loyalty through repeat business. They will learn and understand what makes Alamo private events stand out in the market, transferring knowledge and a passion for what we do to prospective future and repeat clients and guests.

Requirements

  • 4+ years of event sales experience required, with a proven track record of successful performance
  • Strong project management capability, with the ability to move from high-level to granular execution details
  • A true servant leader with a desire to provide exceptional customer service
  • Exceptional communication skills - written and verbal
  • Strong understanding of financial statements - can understand what’s needed to be profitable and how to course correct if there are issues

Nice To Haves

  • Familiarity with Triple Seat is a plus

Responsibilities

  • Uphold standards of behavior as defined by the company's Core Values, Code of Conduct, and Operational Guidelines
  • Create private event brand awareness in the market and identify outreach opportunities based on the level of awareness, and apply strategic tactics for outreach
  • Build credibility with new and existing audiences by marketing through positive media and guest testimonials
  • Identifying audiences interested in doing events in each market based on demographics, location, industry, offerings, and socio-economic makeup
  • Make Alamo the preferred location for events, deliver on the experience and promise of the sale, and maintain loyalty through repeat business
  • Increase incremental revenue by adding more profitable and higher per-person sales to the top-line revenue at less busy times of the business cycle
  • Build strong B2B relationships based on market dynamics and find areas of opportunity for locations based on the specifics of each market
  • Drive outreach through quarterly sales events to B2B customers for each market based on demographics and sales communication needs
  • Prioritize and balance new business outreach with a steady stream of inbound leads to maximize our book of business and maintain a healthy audience mix of business-to-business, industry/film, nonprofit, and private consumer events
  • Maintain profitability and margins through dynamic pricing models with fluidity to close deals and hit goals by staying within operational constraints and setting the venue operations up for success through solid communication and project management
  • Communicate and manage all aspects of event project management - internal and interdepartmental coordination for execution of all events
  • Hold weekly meetings with operations teams to review weekly events, highlight new offerings, and drive sales both inbound and outbound
  • Track, analyze, and report on sales statistics, lead generation opportunities, and areas of improvement to the sales leadership team
  • Grow the regional client pipeline and make headcount recommendations based on sales opportunities

Benefits

  • Free movies & food
  • Paid time off
  • Competitive pay
  • Flexible scheduling
  • Medical, dental, vision, FSA, HSA, and voluntary benefits are available for all full-time and part-time teammates
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