Sales Manager, Live Events
About The Position
The Sales Manager for the Performing Arts Theater at American Dream is responsible for driving business growth, securing sponsorships, and attracting a diverse range of artists and entertainment acts. The role supports consistent revenue streams and high-quality entertainment experiences for a wide range of guests. The successful candidate will bring sales acumen, industry connections, and a passion for the performing arts. They will work with sponsors, partners, entertainment agencies, marketing and event teams, and senior leadership to grow revenue, diversify programming, increase attendance, and maintain event profitability.
Requirements
- Bachelor’s degree in Business, Marketing, Arts Management, or a related field.
- Minimum of 5 years of experience in sales, sponsorship, or entertainment booking.
- Proven track record of generating revenue and securing sponsorships.
- Strong network within the performing arts and entertainment industry.
- Excellent negotiation, communication, and interpersonal skills.
- Ability to work in a fast-paced, dynamic environment.
- Passion for the performing arts and commitment to delivering an exceptional guest experience.
Responsibilities
- Identify and pursue new business opportunities to maximize theater revenue.
- Develop and maintain relationships with sponsors, partners, and entertainment agencies.
- Achieve annual revenue targets through ticket sales, sponsorships, and artist bookings.
- Secure a minimum number of new sponsorship deals per quarter to support theater programming and operations.
- Increase the diversity of artists and performances by genre, cultural representation, and geographic origin.
- Recruit and book a diverse lineup of artists and performers to appeal to varied audiences.
- Grow audience attendance year over year through targeted marketing and outreach strategies.
- Collaborate with marketing and event teams to promote shows and increase ticket sales.
- Negotiate contracts and manage budgets for performances and sponsorship deals.
- Maintain or improve event profitability by managing costs and maximizing revenue per event.
- Develop and maintain a pipeline of business opportunities and partnerships that contribute to long-term revenue growth.
- Track and report monthly performance metrics to senior leadership, including sales figures, sponsorship acquisition, and audience engagement.
- Monitor industry trends to stay ahead of market demands and audience preferences.
- Ensure high-quality guest experiences through strategic programming and partnerships.
- Prepare regular sales reports and forecasts for senior management.
- Represent the theater at industry events and networking opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
