Sales Manager

BradyPLUS•San Diego, CA

5d•$140,000 - $160,000

About The Position

The Sales Manager drives revenue growth and expands market share within an assigned territory by leading a high-performing sales team and managing key customer relationships. The role develops strategic sales plans, grows existing accounts, acquires new business, and promotes customer satisfaction in target distribution markets. The Sales Manager leads and coaches Account Executives and Sales Representatives, sets goals, monitors performance, and reviews pipelines and forecasts. The role builds relationships with key accounts, identifies customer packaging needs, supports complex negotiations and pricing, and works with marketing, operations, procurement, and logistics to coordinate customer service and product availability. The position also tracks sales performance and KPIs, analyzes sales data, and maintains accurate CRM records.

Requirements

Bachelor’s degree in business, Sales, Marketing, or a related field, or equivalent experience.
5–8+ years of B2B sales experience.
2–5+ years of sales leadership or people management experience.
Proven track record of meeting or exceeding revenue and margin targets.
Strong negotiation, relationship-building, and consultative selling skills.
Experience with CRM systems and sales analytics tools.
Familiarity with supply chain, logistics, and distribution operations.
Strategic thinking and execution skills.
Team leadership and coaching skills.
Customer-focused mindset.
Financial acumen and pricing discipline.
Excellent communication and presentation skills.

Nice To Haves

B2B sales experience in packaging distribution or related industrial markets.

Responsibilities

Develop and execute regional sales strategies to meet revenue and margin targets.
Lead, coach, and motivate Account Executives and Sales Representatives.
Set sales goals, monitor performance, and conduct regular pipeline and forecast reviews.
Identify regional market trends, competitive activity, and growth opportunities.
Build and maintain relationships with key and strategic accounts.
Understand customer packaging needs and deliver tailored solutions.
Support complex or high-value negotiations and pricing strategies.
Promote customer satisfaction, retention, and long-term partnerships.
Acquire new customers and expand penetration within existing accounts.
Collaborate with marketing and operations teams on lead generation.
Promote the full product portfolio, including corrugated packaging, protective packaging, custom solutions, and value-added services.
Coordinate with procurement, operations, and logistics to support product availability and service excellence.
Align sales activities with inventory, pricing, and margin goals.
Address and resolve customer escalations promptly and professionally.
Track and report sales performance, forecasts, and KPIs.
Analyze sales data to optimize territory coverage and account prioritization.
Maintain accurate CRM records and sales documentation.