Sales Manager

Ulta Beauty, Inc.•Leland, NC

About The Position

The Sales Manager leads a high-performing team to deliver sales growth across store categories and an exceptional guest experience. The role oversees the retail business except boutiques, including sales, service, and operational processes, and is accountable for Net Promoter Score. The manager drives results through performance, people development, and process compliance, while demonstrating a passion for beauty, product knowledge, guest service, and team leadership. The Sales Manager promotes accountability for sales, guest loyalty, payroll, omnichannel performance, and retail shrink; analyzes business results and develops strategies to improve performance and profitability. The role supports scheduling and payroll goals, plans in-store events, performs makeup applications and product demonstrations, and stays informed about beauty products and trends. It also recruits and develops talent, builds an inclusive and engaged team, coaches associates, and fosters relationships with brand partners. The manager ensures compliance with company policies, procedures, and standards; manages schedules and store workload; protects company assets; oversees inventory-control processes; supports company initiatives and technology adoption; and communicates business trends and operational needs to field leadership.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Financial management experience driving sales, interpreting reports, managing payroll budgets, and controlling expenses.
  • Retail management experience monitoring inventory, achieving operational excellence, building a service culture, and executing merchandising directives.
  • Leadership experience attracting, developing, and motivating talent; adapting to change; developing collaborative relationships; and leading and influencing a team.
  • Proficiency with basic technology, including point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to react under pressure, use good judgment in ambiguous situations, and remain flexible and adaptable.
  • Ability to work a flexible, full-time schedule that includes days, evenings, weekends, and holidays.
  • Ability to attend corporate business meetings and conferences.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Lead the store team in meeting or exceeding goals for retail and service sales, guest loyalty, payroll, omnichannel performance, and retail shrink.
  • Analyze business metrics and reporting, identify underperformance, and develop strategies to improve sales, profitability, and operations.
  • Support store scheduling using forecasts and payroll budgets, communicating scheduling needs to the General Manager.
  • Plan and execute in-store events that support guest experience, collaboration, sales, and payroll goals.
  • Perform makeup applications, skincare analysis, and product demonstrations for guests.
  • Maintain knowledge of industry trends, products, services, ingredients, and benefits.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team, and address staffing needs and open positions.
  • Build an engaged, inclusive team through collaboration, communication, and prioritization.
  • Support associate development through training, feedback, coaching, performance reviews, succession planning, and development plans.
  • Participate in ongoing training and ensure direct reports do the same.
  • Develop professional relationships with brand partners to support sales and service goals.
  • Model teamwork and guest-service excellence, set priorities, provide direction, and share best practices.
  • Execute the Guest Engagement Leader program and coach associates to deliver a helpful, friendly guest experience and meet store performance goals.
  • Ensure compliance with company policies, procedures, standards, and dress code.
  • Use company scheduling and task-management tools to manage schedules, attendance, and store workload.
  • Protect company assets and minimize loss through workplace safety, inventory control, cash management, and loss-prevention practices.
  • Execute inventory-control processes, including handling known theft, damages, hazardous waste, adjustments, and returns, and complete theft reporting as needed.
  • Support adoption of company initiatives and technology and ensure store tasks are completed.
  • Use company programs, tools, and resources to improve store performance.
  • Communicate business trends, opportunities, events, operational challenges, merchandise needs, and competitive information to field leadership.
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