Sales Manager - SME (Direct Response)

Teads•New York City, NY

15h•Hybrid

About The Position

The Sales Manager for the Direct Response team will help scale Teads’ performance advertising business by acquiring and growing relationships with direct advertisers and performance-focused small and medium-sized enterprise brands. The role focuses on driving adoption of the Outbrain Direct Response by Teads platform among performance marketers whose goals include CPL, CPA, ROAS, and CPI. The Sales Manager explains how the platform’s targeting, optimization, and traffic quality support advertisers’ business results. This is a proactive, client-facing sales role. The Sales Manager works with product, account management, and technical teams to support clients from prospecting and onboarding through spend growth and ongoing campaign performance. The role also requires keeping current with programmatic trends, competitors, and client needs while meeting revenue and business development goals.

Requirements

At least 3 years of experience in AdTech, preferably at a demand platform.
Experience working with performance marketing clients, including small and medium-sized enterprise brands and direct response agencies.
Strong understanding of performance advertiser goals, including CPL, CPA, ROAS, CPI, and RPC.
Proven sales track record in digital advertising or programmatic advertising.
Excellent communication, negotiation, and presentation skills.
High proficiency in spoken and written English.
Familiarity with campaign optimization.

Responsibilities

Build and manage a pipeline of direct advertisers and performance marketers globally.
Drive new business through outreach, networking, and platform demonstrations.
Understand client KPIs, including CPL, CPA, ROAS, and CPI, and pitch relevant value propositions.
Collaborate with account management and technical teams to support seamless onboarding and campaign success.
Maintain up-to-date knowledge of programmatic trends, competitor offerings, and client needs.
Meet and exceed revenue targets and business development goals.