Sales Manager

Ulta Beauty, Inc.•Fayetteville, NC

About The Position

The Sales Manager leads a high-performing store team in support of Ulta Beauty’s mission, vision, and values. The role oversees Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers, and is accountable for retail business areas outside of boutiques, including sales, service, operational processes, Net Promoter Score, and the guest experience. The manager drives results through sales and event performance, guest service and associate training, and compliance with operating procedures and standards. The Sales Manager supports store profitability and sales growth by reviewing business results, managing scheduling and payroll needs with the General Manager, planning in-store events, and delivering beauty services such as makeup applications, skincare analysis, and product demonstrations. The role hires, develops, coaches, and retains associates; fosters an inclusive, collaborative team; builds relationships with brand partners; and ensures the team participates in ongoing training. The manager also ensures policy and procedure compliance, manages workload and inventory processes, protects company assets, and communicates store trends and needs to field leadership. This position requires a flexible, full-time schedule that includes days, evenings, weekends, and holidays, as well as attendance at corporate business meetings and conferences. Work involves frequent movement throughout the store and regular physical activity, including lifting or moving up to 25 pounds.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Experience driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Proven ability to monitor inventory, achieve operational excellence, drive a service culture, and execute merchandising directives.
  • Experience attracting, developing, and motivating talent; adapting to change; building collaborative relationships; and leading and influencing a team.
  • Proficiency with basic technology, such as point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to react under pressure, exercise good judgment in ambiguous situations, and remain flexible and adaptable.
  • Ability to work a flexible, full-time schedule that includes days, evenings, weekends, and holidays.
  • Ability to attend corporate business meetings and conferences.

Nice To Haves

  • Bachelor’s degree is preferred.

Responsibilities

  • Promote accountability for retail and service sales, guest loyalty, payroll, omnichannel performance, and retail shrink goals.
  • Identify underperforming business metrics and develop strategies using company programs, tools, and resources to improve profitability and sales.
  • Use store forecasts and payroll budgets to support scheduling, productivity, sales goals, and timely workload completion; communicate scheduling needs to the General Manager.
  • Plan and execute in-store events that support guest experience, brand partner collaboration, and sales and payroll goals.
  • Review and respond to financial and operational reports, store visit results, and audit results.
  • Perform makeup applications, skincare analyses, and product demonstrations for guests.
  • Stay informed about industry trends, products, services, ingredients, and benefits.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team and address staffing needs and open positions.
  • Build an engaged, collaborative team through open communication and prioritization of work.
  • Create an inclusive environment that supports associate growth and engagement.
  • Support associate development through training, individualized feedback and coaching, performance reviews, succession planning, and development plans.
  • Participate in ongoing brand and category training and ensure direct reports do the same.
  • Build professional brand partner relationships that support sales and service goals.
  • Work alongside the leadership team to set priorities, provide direction and support, share best practices, and model teamwork and guest service excellence.
  • Execute the Guest Engagement Leader program through business ownership, associate coaching, and leadership of a helpful and friendly guest experience.
  • Ensure compliance with company policies, procedures, store standards, and dress code.
  • Use scheduling tools to adjust schedules and manage attendance during manager-on-duty shifts.
  • Use task management tools to prioritize and complete store workload, including resets, pricing updates, inventory tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss by maintaining safety, inventory control, cash management, and loss-prevention standards.
  • Execute inventory control processes, including handling known theft, damages, hazardous waste, inventory adjustments, and product returns; complete theft reporting as needed.
  • Support adoption of company initiatives and technology, communicate expectations, and ensure store tasks are completed.
  • Use company programs, tools, and resources to improve store performance.
  • Communicate business trends, opportunities, events, operational challenges, merchandise needs, and competitive information to field leadership.
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