Sales Manager

SoneparVaughan, ON

About The Position

The Strategic Sales Manager for the Switchboard & Panels Division is a cross-functional role responsible for driving sales growth, strengthening market presence, and ensuring operational excellence. This position blends strategic sales development with procurement and operational execution to achieve division and company-wide targets in revenue, profitability, and customer satisfaction.

Requirements

  • Proven track record in B2B sales, preferably within electrical distribution, switchboards, or industrial products.
  • Experience in procurement and vendor management.
  • Strong understanding of operational workflows in distribution and manufacturing environments.
  • Exceptional communication, negotiation, and organizational skills.
  • Proficiency with ERP/CRM systems.
  • Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

  • Develop and execute a strategic sales plan to grow the Robertson Electric Switchboard & Panels program from head office.
  • Promote the program internally to ensure cross-department awareness and alignment with program goals.
  • Partner with Robertson Account Managers to provide customer solutions using available inventory.
  • Build and maintain strong relationships with end users, consultants, contractors, and other key decision-makers influencing power distribution equipment procurement.
  • Identify new market opportunities, industry trends, and emerging customer needs.
  • Support marketing initiatives, including presentations, case studies, testimonials, and warehouse production tours.
  • Source, negotiate, and manage program products to meet field application requirements while ensuring cost-effective solutions.
  • Issue purchase orders aligned with program requirements, sales forecasts, and customer orders.
  • Monitor and maintain accurate inventory levels to optimize turnover and prevent stockouts.
  • Collaborate with warehouse staff to stage, package, and ship customer orders on schedule.
  • Coordinate with vendors to confirm accurate lead times, pricing, and delivery schedules.
  • Maintain accurate cost structures in the system to protect company profitability.
  • Oversee the breakdown and categorization of parts upon receipt to ensure correct serialization and system accuracy.
  • Write and process customer orders with precision to meet delivery and pricing commitments.
  • Create drawings and approval packages for equipment being sold.
  • Serve as a liaison between sales, marketing, operations, and warehouse teams to ensure seamless execution.
  • Provide regular performance updates, forecasts, and insights to leadership.
  • Train internal sales staff on Switchboard & Panels offerings to enhance internal selling capabilities.
  • Lead initiatives that improve workflow efficiency, cost savings, and customer satisfaction.

Benefits

  • Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs.
  • Medical
  • Dental
  • Vision
  • Health Spending Account
  • RRSP matching
  • Employee Assistance Program
  • Tuition Reimbursement
  • Employee Discounts
  • Career path
  • Company paid Life Insurance
  • Employee paid disability
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