Sales Manager

Ulta Beauty, Inc.•Collegeville, PA

About The Position

The Sales Manager (SM) leads a high-performing retail team in support of Ulta Beauty’s mission, vision, and values. The SM oversees Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for sales, service, and operational processes across the retail business, excluding boutiques. The role is accountable for Net Promoter Score and an exceptional guest experience, with a focus on performance, people, and process. It requires a drive for results, a passion for beauty, strong guest service, the ability to learn and teach product knowledge, and the ability to lead, influence, and develop a team. The SM drives retail and service sales, guest loyalty, payroll, omni-channel results, and shrink performance; analyzes financial and operational reporting; plans and executes in-store events; and supports scheduling and workload within payroll budgets. The role also includes guest-facing makeup applications, skincare analysis, and product demonstrations. The SM hires, retains, engages, trains, coaches, and develops associates; supports succession and development planning; builds collaborative brand partner relationships; and models teamwork and guest service excellence. The SM also ensures policy, procedure, dress code, safety, inventory, cash management, and loss-prevention compliance; coordinates store tasks and inventory processes; supports company initiatives and technology; and communicates store trends and opportunities to field leadership.

Requirements

  • 2–3+ years of fast-paced retail management or other relevant work experience.
  • Financial management experience, including driving sales, interpreting reporting data, managing payroll budgets, and controlling expenses.
  • Retail management experience, including monitoring inventory, achieving operational excellence, driving a service culture, and executing merchandising directives.
  • Leadership management experience, including attracting, developing, and motivating talent; adapting to change and leading others through change; developing collaborative relationships; and leading and influencing a team.
  • Proficiency with basic technology, such as point-of-sale systems, Microsoft Office programs, and Apple devices.
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Strong organizational skills and ability to manage multiple tasks.
  • Ability to react under pressure, use good judgment in ambiguous situations, and be flexible and adaptable.
  • Ability to work a flexible, full-time schedule that includes days, evenings, weekends, and holidays.

Nice To Haves

  • Bachelor’s degree is preferred.

Responsibilities

  • Promote accountability for retail and service sales, guest loyalty (including credit), payroll, omni-channel results, and retail shrink.
  • Identify underperforming metrics and develop strategies using company programs, tools, and resources to improve profitability and sales growth.
  • Use store forecasts and payroll budgets to support scheduling needs, communicate them to the General Manager, maximize productivity, and complete workload within budget and on time.
  • Plan and execute in-store events that support guest experience, brand partner collaboration, sales, and payroll goals.
  • Review and respond regularly and promptly to financial and operational reporting, store visit results, and audit results.
  • Perform makeup applications, skincare analysis, and product demonstrations to support sales and guest service.
  • Stay informed about industry trends, products, services, ingredients, and benefits during work time.
  • Maintain regular attendance and hold store associates accountable to the attendance policy.
  • Attract, hire, and retain a diverse team and address staffing needs and open positions.
  • Build an engaged team through collaboration, communication, and prioritization of work; foster an inclusive environment that encourages associate growth.
  • Support associate development through training, individualized feedback and coaching, performance reviews, succession planning, and development plans.
  • Participate in ongoing training, including brand and category education, and ensure direct reports do the same.
  • Establish professional relationships with brand partners to support shared sales and service goals.
  • Model teamwork and guest service excellence alongside the leadership team by setting priorities, providing direction and support, and sharing best practices.
  • Execute the Guest Engagement Leader program through business ownership, associate coaching, and leadership of a helpful and friendly guest experience.
  • Ensure compliance with company policies, procedures, standards, and dress code.
  • Use the company scheduling tool to adjust schedules and manage attendance during manager-on-duty shifts.
  • Use the company task management tool to prioritize and complete store workload, including resets, pricing updates, inventory tasks, cleaning, and replenishment.
  • Protect company assets and minimize loss by maintaining safety, inventory control, cash management, and loss-prevention standards.
  • Execute daily inventory control processes, including handling known theft, damages, hazardous waste, inventory adjustments, and product returns, and complete theft reporting as needed.
  • Support continuous improvement and adoption of company initiatives and technology, communicate expectations, and ensure store tasks are completed.
  • Use company programs, tools, and resources to drive store improvements.
  • Communicate business trends and opportunities, events, operational challenges, merchandise needs, and competitive conditions to field leadership.
  • Attend corporate business meetings and conferences.
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