Sales Manager

Bentley Legacy Group•New Orleans, LA

About The Position

The Sales Manager is responsible for attaining assigned sales and revenue goals tied to the overall performance of the hotel. The role coordinates group, transient, and catering sales solicitations and bookings to maximize revenue; develops and manages the department’s annual budget; and coordinates monthly Rooms revenue forecasts for the current and upcoming months, helping maintain accuracy within a 5% margin of error. The Sales Manager conducts outside sales calls and tours, entertains clients, negotiates contract terms, monitors key accounts and market trends, and develops proactive strategies to identify revenue opportunities. The position follows Bentley Legacy Group standards and sales metrics, using the hotel’s CRM to manage business, generate reports, enter business, block space, and build accounts. The manager also maintains community and industry visibility, supports internal and external relationships, attends and conducts meetings, and provides training on a rotational basis. Travel may be required. In the General Manager’s absence, the Sales Manager may act on the General Manager’s behalf and perform other duties as requested by management.

Requirements

Must have a valid driver’s license in the applicable state.
Highly developed verbal and written communication skills to negotiate, convince, sell, and influence managerial personnel, hotel guests, and corporate clients.
Thorough experience with professional selling skills, including opening, probing, supporting, and closing.
Strong analytical skills and strategic vision for establishing appropriate sales deployment.
Proficiency in general computer use, especially Microsoft Office products.
Ability to work independently and manage multiple tasks simultaneously.
Strong organization and presentation skills.
Ability to effectively interact with and manage people from diverse socioeconomic, cultural, disability, and ethnic backgrounds while solving complex problems and creating a productive sales team.
Advanced knowledge of principles and practices within the sales, marketing, and hospitality profession.
Ability to work effectively in stressful, high-pressure situations and maintain composure and objectivity under pressure.
Ability to work with and understand financial information and data, and perform basic arithmetic functions.

Nice To Haves

Two years of hotel sales experience preferred.

Responsibilities

Attain assigned sales, revenue, solicitation-call, individual, and team goals, along with budgeted metrics.
Coordinate group, transient, and catering sales solicitations and bookings to maximize overall revenue.
Develop, recommend, implement, and manage the department’s annual budget.
Coordinate preparation of monthly Rooms revenue forecasts for the current and upcoming months and help ensure accuracy within a 5% margin of error.
Conduct outside sales calls and sales tours, and entertain clients.
Understand contract terms and negotiate them.
Maintain market awareness to predict revenue opportunities and establish proactive strategies.
Monitor production of top accounts and evaluate market trends.
Follow company and sales standards and metrics, and use the hotel CRM to generate reports, enter business, block space, and build accounts.
Maintain visibility in local community and industry organizations.
Attend and/or conduct required daily, weekly, and monthly meetings and other management-required functions; provide training on a rotational basis.
Maintain professional working relationships and open communication with marketing partners and internal departments to achieve initiatives.
Travel as required.
Act on behalf of the General Manager in their absence and perform other duties requested by management.