Sales Lead – Employer Sales, Americas

Vira Health•Toronto, ON

4d•$80,000 - $100,000•Remote

About The Position

This role is responsible for leading employer sales efforts across the Americas, focusing on identifying and engaging employer clients, collaborating with resellers, and managing the sales pipeline. The position requires a strong understanding of the North American employer benefits landscape, including regional healthcare variations and regulatory requirements. The Sales Lead will also be responsible for providing sales support, developing sales materials, and working closely with marketing and leadership teams to drive market expansion. Performance will be measured by targets for qualified opportunities, pipeline creation, and closed deals.

Requirements

3+ years of B2B sales experience, business development, or customer-facing experience in Canadian or American markets.
Fluent English required.
Strong verbal and written communication skills in English.
Understanding of nuances of US & Canadian employer benefits landscape, group insurance, and provincial healthcare variations.
Highly organised, data-driven, and proficient in CRM tools.
Self-motivated with excellent time management and organizational skills.
Comfortable with cold calling and prospecting activities.

Nice To Haves

French or Spanish proficiency preferred.
Strong verbal and written communication skills in French or Spanish where applicable.

Responsibilities

Collaborate with EAP resellers to identify co-selling opportunities and support their employer-facing teams across US & Canada.
Identify and engage employer clients across US & Canada, building a strong outbound pipeline through calls, emails, social selling, and networking.
Qualify inbound opportunities from EAP reseller partners and manage discovery calls or full-cycle follow-up in English and French where required.
Navigate regional healthcare variations and employer benefits landscapes across geographies.
Utilize CRM systems to track all prospect interactions and maintain accurate pipeline data across North American time zones (EST to PST).
Provide product knowledge, training materials, sales enablement decks, and resources to partners in English (and French where required).
Develop and maintain sales materials for employer prospects and reseller partners, ensuring market accessibility across the US and Canada (including bilingual English/French materials for Quebec).
Collaborate with Marketing to optimize lead generation campaigns and messaging for anglophone and francophone markets.
Work closely with Vira Health Leadership & Reseller Account Executives to ensure smooth lead handoffs and deal progression.
Adapt sales approaches considering provincial healthcare differences and regulatory requirements.
Meet or exceed targets for qualified opportunities, pipeline creation, and closed deals across territory.
Track activity metrics and pipeline in the CRM.
Participate in sales strategy discussions and contribute to best practices for US and Canadian market expansion.

Benefits

Flexibility to adapt work arrangements to fit new and existing needs.
Remote-first work environment.
15 days vacation plus provincial statutory holidays (increasing with tenure).
Extended health benefits including paramedical services, mental health support, and telemedicine.
Choice of tech equipment.
Enrollment in employer-matched RRSP program.
Environment that supports personal development.
CAD $250 to set up a home office.
Professional development budget including language training (French courses for anglophone employees).
Flexible working hours to accommodate time zone differences across North America.