Sales & Hospitality Manager

A to Z Wineworks•Newberg, OR

10d•$70,000 - $85,000•Onsite

About The Position

A to Z Wineworks LLC is hiring a Sales & Hospitality Manager to represent its three brands: A to Z Wineworks, Erath, and REX HILL. The role leads sales performance, guest experience, team development, and daily operations for the winery’s direct-to-consumer hospitality programs. It supports all company brands, with its primary location and operational focus at the REX HILL Tasting Room, the flagship hospitality destination for brand storytelling, wine sales, wine club growth, and guest engagement. The manager develops a high-performing team, drives revenue growth, cultivates customer relationships, and ensures operational excellence across the tasting room experience. The role oversees staff leadership and development, sales and outreach, guest experience, and tasting room operations. It includes hosting tastings, tours, club experiences, and special events; building community partnerships; and ensuring legal, safety, financial, and company-policy compliance. Other duties and special projects may be assigned at the Company’s discretion. Compensation is $70,000–$85,000 per year, with eligibility for an incentive program. Individual offers depend on relevant experience and education. Benefits include health, life, vision, dental, and short-term disability coverage; paid time off, including vacation, personal/sick and holiday pay; a 401(k) with company match; and employee wine and merchandise discounts.

Requirements

At least 4 years of management experience in hospitality, luxury, or retail, with demonstrated leadership responsibility.
Proven ability to drive revenue growth, achieve sales goals, and lead high-performing teams.
Strong coaching, communication, conflict resolution, and employee development skills.
Strong analytical and business acumen, including the ability to interpret sales performance and operational metrics.
Proficiency with Microsoft Office applications, POS systems, reservation platforms, and CRM software.
At least 21 years of age.
Valid driver’s license and acceptable driving record.
Must possess or be able to obtain OLCC and Food Handler certifications.
Ability to work a flexible schedule, including weekends, evenings, holidays, and special events.
Ability to stand and walk for extended periods.
Ability to lift, carry, and move up to 50 pounds up and down stairs in indoor and outdoor hospitality environments.
Ability to work at a computer for extended periods as needed.

Nice To Haves

Bachelor’s degree in hospitality, business, luxury brand management, or a related field; an equivalent combination of education and experience is also considered.
Previous experience in wine, luxury hospitality, tourism, restaurants, or direct-to-consumer sales is strongly preferred.

Responsibilities

Recruit, onboard, train, develop, and retain a high-performing hospitality team.
Set performance expectations and provide coaching, recognition, and accountability; conduct performance discussions, development planning, and performance management.
Develop and deliver training on hospitality standards, wine education, sales techniques, compliance, and brand storytelling.
Promote a positive, collaborative, and inclusive team culture reflecting company values.
Lead achievement of tasting room revenue, wine club acquisition, retention, and conversion goals.
Monitor performance metrics and sales trends, and improve results through coaching, incentives, promotions, and guest engagement strategies.
Coach team members in consultative sales, wine club recruitment, and relationship-based selling.
Build and maintain partnerships in local hospitality, tourism, and wine communities to increase referrals, visitation, and brand awareness.
Ensure guests receive a welcoming, memorable, elevated experience that reflects brand standards.
Actively host tastings, tours, club experiences, and special events as a visible hospitality leader.
Maintain high standards for service execution, guest engagement, and personalized hospitality.
Ensure accurate and consistent communication about brand stories, wines, vineyards, winemaking practices, and membership offerings.
Foster hospitality excellence and meaningful guest connections across the team.
Oversee daily tasting room operations for efficiency, profitability, safety, and compliance.
Ensure compliance with OLCC regulations, shipping laws, cash handling procedures, PCI requirements, workplace safety standards, and company policies.
Collaborate with Finance, Operations, and DTC partners on inventory, merchandise, product pricing, and reconciliation.
Monitor operating expenses and labor costs and identify efficiency improvements that support departmental financial goals.
Perform other duties and special projects as required and at the Company’s discretion.