Sales Excellence Advisor

Co-opSaskatoon, SK
Remote

About The Position

Federated Co-operatives Limited (FCL) is hiring a Sales Excellence Advisor on a full-time permanent basis on our Ag Solutions team. This position is a remote opportunity and is based across Western Canada. Step into this high-impact role where you’ll shape how Ag and Energy B2B sales teams succeed; enhancing effective selling skills, strengthening the farm customer experience, and supporting measurable growth across Co-ops. If you’re passionate about elevating sales performance and coaching teams to excellence, this is your chance to make a lasting impact.

Requirements

  • Have 6+ years experience in sales, sales training or learning & development.
  • Bachelor’s Degree in Agriculture, Business or Commerce; equivalent combination of education and experience may be considered.

Nice To Haves

  • Certifications in adult learning, industrial design, coaching or sales methodologies are strong assets.
  • Experience in designing and facilitating training programs is an asset.

Responsibilities

  • Work collaboratively with our Learning and Development team to design a B2B (Business to Business) Ag and Energy tiered selling skills training program aligned to business objectives.
  • Lead engaging workshops with supporting training and sustainment material to build confidence and drive effective sales behaviors.
  • Gather input from cross-functional team members to identify and prioritize Co-ops for selling skills workshops, and translate this into a structured, annual sales training plan.
  • Ensure sales teams at Co-ops leverage selling support tools such as business analytics insights, marketing programs, sell sheets, CRM, internal product and agronomy technical experts.
  • Partner with Co-op leadership to reinforce learning, measure adoption, and continuously improve sales performance through feedback and insights.
  • Coach and support Co‑op Agro sales teams and leaders by reinforcing best practices, improving customer conversations and value selling, and aligning on data-driven action plans to strengthen overall sales effectiveness
  • Leverage data to track training impact, identify trends, and continuously enhance sales capability programs to drive measurable improvements in performance.
  • Expected travel is approximately 50% annually.

Benefits

  • Competitive salaries
  • short-term incentives
  • a comprehensive benefits package
  • an employer-contributed pension plan.
  • Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.
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