Sales & Events Coordinator

Califia Farms, LLC • Los Angeles, CA

1h • $70,500 - $75,000 • Hybrid

About The Position

Califia Farms is seeking a motivated, organized, and resourceful Sales & Events Coordinator to support sales operations, event execution, and trade marketing activations. The hands-on role coordinates branded merchandise, point-of-sale materials, and sales collateral, supporting events ranging from national trade shows to local café activations. The position is hybrid, working in the DTLA Arts District office Tuesday through Thursday, and requires approximately 15–20% travel, including occasional evenings and weekends.

The coordinator manages event logistics and supports sales operations, customer-facing materials, trade activations, and Away From Home channel marketing initiatives. This person works across internal teams and external partners, turning discussions into clear action items and following through on deliverables. The expected salary range is $70,500–$75,000 per year based on a full-time schedule. Full-time employees are eligible to enroll in Califia’s employee benefits program and may be eligible to participate in the company’s bonus program, which may be subject to change.

Requirements

• At least 1 year of experience in sales coordination, event planning, marketing support, or a related field.
• Strong organizational, communication, and time management skills.
• Proficiency in Google Workspace, Microsoft Excel, and project management tools.
• Based in Los Angeles.
• Willingness to travel approximately 15–20%, including occasional evenings and weekends.
• Willingness to provide hands-on support during event setup, execution, and breakdown.
• Proactive, action-oriented, and willing to take initiative.
• Highly organized and detail-oriented, with the ability to manage multiple priorities and deadlines.
• Adaptable and versatile in a fast-paced, evolving environment.
• Resourceful problem solver able to anticipate needs, navigate challenges, and find solutions.
• Strong communicator and collaborative team player.
• Accountable and dependable, with strong follow-through.

Nice To Haves

• Experience in CPG, food and beverage, or specialty coffee.
• Experience with Salesforce or similar CRM platforms.
• Experience with Adobe Photoshop and Illustrator for basic design edits, resizing files, and preparing print or digital materials.
• Experience with Canva, Shopify, or inventory management platforms.
• Event coordination, vendor management, or budget tracking experience.

Responsibilities

• Coordinate logistics for regional and national events, including trade shows, barista engagement events, selling shows, and café pop-ups.
• Support event planning, product shipments, vendor coordination, booth setup, and on-site execution.
• Maintain event calendars, project trackers, workback schedules, and budgets.
• Coordinate national sales meeting logistics and related field team needs.
• Partner with Creative and external vendors to coordinate production of event signage, branded materials, and sales assets.
• Assist the Sales Operations Manager with customer contracts, forecasting inputs, Salesforce reporting, process documentation, and special projects.
• Act as a liaison between Quality and Customer Service teams to help resolve product quality issues.
• Support field sales needs and facilitate cross-functional communications.
• Translate meetings and conversations into action items, coordinate next steps, and follow through to completion.
• Identify process improvement opportunities, solve problems, and support evolving team needs.
• Coordinate customer-facing materials, sales collateral, and trade activation assets with Sales, Marketing, and Creative, ensuring timely delivery to field teams.
• Oversee inventory, ordering, fulfillment, and distribution of branded merchandise and point-of-sale materials.
• Support Away From Home channel marketing initiatives, customer meetings, innovation sessions, and customer-specific projects.
• Coordinate cross-functional resources, timelines, materials, and deliverables with the Away From Home Channel Marketing Manager.
• Provide hands-on support during event setup, execution, and breakdown.

Benefits

• Eligible to enroll in Califia’s employee benefits program as a full-time employee.
• May be eligible to participate in the company’s bonus program, which may be subject to change.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed