Sales Engineer

PermaCold Engineering•Meridian, ID

About The Position

The Idaho Sales Engineer drives new business growth and develops and expands relationships with existing customers within an assigned geographic territory. The role manages the full sales cycle—from prospecting and business development through proposal development, contract negotiation, and ongoing account management—to support PermaCold’s refrigeration, HVAC, service, and project business. Acting as a trusted advisor, the Sales Engineer identifies customer needs, develops solutions suited to their operational requirements, and collaborates with PermaCold’s technical, service, project management, and engineering teams to deliver quality outcomes. Success requires a consultative sales approach, strong business development skills, the ability to build long-term customer relationships, and an understanding of commercial and industrial refrigeration systems. Reporting to the Director of Sales, this role contributes to expanding PermaCold’s market presence, increasing revenue, and strengthening customer relationships. The position is suited to a motivated, self-directed sales professional who enjoys developing new business, identifying opportunities, and building lasting customer partnerships. Extensive travel within the assigned territory is required and may exceed 50%.

Requirements

Strong business development skills and a consultative sales approach.
Ability to build long-term customer relationships and identify customer needs and opportunities.
Understanding of commercial and industrial refrigeration systems.
Ability to manage the full sales cycle, including prospecting, customer discovery, proposal development, negotiation, closing, and account management.
Self-directed approach to lead follow-up and new business development.
Ability to collaborate with technical, service, project management, engineering, operations, and leadership teams.
Ability to travel extensively within the assigned territory; travel may exceed 50%.
Ability to maintain accurate customer, opportunity, activity, and forecast information in a CRM system.

Nice To Haves

Familiarity with industry organizations such as ASHRAE, RETA, and IIAR.

Responsibilities

Identify, develop, and acquire new customers while maintaining and growing relationships with existing accounts.
Generate new business through networking, cold calling, industry events, trade shows, referrals, and other sales development activities.
Meet or exceed established sales, bookings, and revenue goals for the assigned territory.
Manage all stages of the sales process, from prospecting and customer discovery through proposal development, negotiations, closing, and account management.
Follow up independently on self-generated, referral-based, and marketing-sourced leads to develop new business opportunities.
Expand existing accounts through additional service offerings, equipment replacements, system upgrades, and refrigeration projects.
Collaborate with PermaCold and Kelvin Group partner companies to identify cross-selling and upselling opportunities and strengthen customer relationships.
Work with Operations, Service, Project Management, Engineering, and company leadership to develop customer solutions aligned with operational capabilities.
Communicate market trends, competitive insights, customer feedback, and new business opportunities to company leadership.
Develop customer account plans and sales strategies that support long-term growth and strengthen PermaCold’s market position.
Understand customers’ facilities, equipment, operational needs, and business goals to identify opportunities for service, maintenance, repairs, replacements, and capital projects.
Represent PermaCold professionally and uphold commitments to quality, customer satisfaction, safety, and reliable service.
Maintain accurate customer, opportunity, activity, and forecast information in the company’s designated CRM system.
Participate in relevant industry associations and events.
Travel extensively within the assigned territory for customer visits, industry events, and other business development activities; travel may exceed 50%.