Sales Engagement Program Manager
About The Position
The Sales Engagement Program Manager provides analytical, operational, and enablement support for U.S. Bank’s Salesforce Sales Engagement program. The role focuses on equipping sales teams to deepen relationships with small-to-midsized business clients and prospects by designing and maintaining sales cadences, email templates, call scripts, performance reporting, and educational resources. The position partners with business and sales leaders, Salesforce administrators, risk partners, and enablement teams to support program execution, improve adoption, and strengthen the effectiveness of Sales Engagement capabilities. The role offers a hybrid/flexible schedule, with an expectation to work in the office three or more days per week and flexibility to work outside the office location on other days.
Requirements
- Bachelor’s degree or equivalent work experience.
- Typically eight to 10 years of related experience.
- Comfort working with data, reports, dashboards, spreadsheets, and basic performance metrics to identify trends and support decision-making.
- Strong written and verbal communication skills, including the ability to develop clear program updates and enablement materials.
- Strong organizational skills, including the ability to manage details, track follow-ups, and support multiple priorities.
- Strong attention to detail and commitment to quality, accuracy, compliance, and consistent execution.
Nice To Haves
- Five or more years of experience in financial sales, sales enablement, program coordination, sales operations, marketing operations, or a related role.
- Experience using or supporting Salesforce, Salesforce Sales Engagement, Sales Cloud, CRM tools, sales automation tools, or marketing/email outreach platforms.
- Knowledge of business banking products, sales processes, sales routines, or client engagement strategies.
- Experience supporting training, office hours, user adoption, change management, communications, or enablement for sales or client-facing teams.
- Ability to translate user feedback into clear themes, practical recommendations, and well-documented enhancement requests.
- Passion for sales technology, banker enablement, client engagement, process improvement, and helping business banking sales teams work more efficiently.
Responsibilities
- Support Salesforce Sales Engagement program administration to improve banker productivity, strengthen client outreach, and drive revenue growth with small business clients and prospects.
- Assist with building, testing, and maintaining sales cadences that guide business bankers through timely client outreach, including emails, calls, meetings, and follow-up activities.
- Help design and analyze performance reporting to measure program impact, identify trends, and surface opportunities to improve program effectiveness.
- Gather user feedback, document pain points, research best practices, and recommend practical improvements to cadences, templates, reporting, and enablement materials.
- Coordinate with business, sales enablement, marketing, risk, and technology partners on content reviews, approval workflows, launch readiness, and program governance.
- Assist with onboarding, refresher training, office hours, communications, and change management activities to help users understand when and how to use Sales Engagement effectively.
- Maintain program documentation, action item trackers, and enhancement backlogs.
Benefits
- Healthcare coverage, including medical, dental, and vision
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation, from two to five weeks depending on salary grade and tenure
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law
- Incentive and recognition programs
- Equity stock purchase
- Pension
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What This Job Offers
Job Type
Full-time
Career Level
Senior
