Sales Enablement Specialist

Apartment List • Remote within the US,

1d • $71,000 - $102,000 • Remote

About The Position

We are looking for a data-driven, execution-minded Sales Enablement Specialist to join the Enablement team at Apartment List. Your mission is to close the gap between our sales strategies and processes and execution in the field. You will ensure our reps have the right content at the right time, and our managers have the systems (like call scoring and knowledge checks) they need to coach their teams to success. This involves collaboration with various departments and GTM leadership to ensure that the training, tools, and resources provided align with the company's strategic goals and drive business growth. If you are passionate about building playbooks based on best practices, organizing content libraries to surface on-demand answers, and tying enablement directly to the success of our sales team, this role is for you.

Requirements

• 1–3 years of experience in sales enablement, training, or related role within sales
• Strong collaboration skills with Sales, Ops, and GTM teams.
• Experience using enablement and training platforms (e.g., Sana, Gong, Highspot).
• Proven experience building core sales assets, including playbooks, call-scoring templates, and standard operating procedures (SOPs).
• Strong service-oriented mindset with experience collaborating cross-functionally to track down up-to-date information across different teams like Marketing, Product, or Strategy.
• Data-driven mindset; comfortable reporting enablement effectiveness.
• Exceptional organizational and structural thinking; a natural ability to organize messy folders and complex inputs into clear, navigable learning structures.

Nice To Haves

• Experience leveraging AI for automation and learning retention preferred
• Prior experience in Sales or Account Management at a SaaS company preferred.

Responsibilities

• Collaborate with GTM, Product Management, and Product Marketing to build and refresh sales collateral that reflects our latest positioning, products, and plays.
• Build, launch, and maintain practical sales playbooks (covering discovery, objection handling, and product launches) that reps love using and managers need to effectively upskill their teams. Gather feedback from GTM on play effectiveness and iterate as needed.
• Document and update sales process Standard Operating Procedures (SOPs) within our CMS to ensure a single, accurate source of truth for execution.
• Support inbound sales requests through our Jira channel; rapidly execute on tactical asset requests, track down hard-to-find answers for reps, and collaborate cross-functionally with Marketing and GTM Strategy to deliver what the team needs to win active deals.
• Proactively dive into Gong and Salesforce data to flag best-practices across our GTM org, then build and deploy the targeted content fixes to share them at scale.
• Provide support to Strategy and Sales Ops teams in product launches and GTM initiatives as needed.
• Proactively identify ways to improve how Gong and Highspot are used by the field.
• Communicate usage data and adoption gaps to the GTM leadership with recommended solutions.
• Act as the primary administrator for our CMS (Highspot), ensuring all internal and partner-facing resources - pitch decks, battle cards, templates and scripts- are accurate, up-to-date, and structured intuitively.
• Maintain a highly organized, clean framework of folders and call libraries within Gong so model behaviors and best practices are easily discoverable.
• Maintain a rigorous audit cadence for existing materials while prioritizing updates that directly solve identified sales quota gaps.
• Own field feedback loops by running surveys, organizing shadowing logistics, and evaluating Highspot content usage data, while partnering with the Enablement Team to guide strategic next steps.
• Proactively collaborate with the Sales Operations team to keep an active pulse on our core sales data (win rates, quota attainment, and deal velocity) to ensure our enablement programs are actively closing performance gaps and driving tangible revenue results.

Benefits

• Total compensation for this role includes base salary(varies by location tier)
• The compensation range is: Tier 1: $84K–$102K TTC, Tier 2: $78K–$94K TTC, Tier 3: $71K–$86K TTC
• Please note, the compensation details reflect cash compensation only and do not include benefits and perks that we offer.
• Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration.
• It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed