Sales Enablement Specialist

Workplace Options•Birmingham, AL

2d•$105,000 - $125,000•Onsite

About The Position

Workplace Options is proud to support our sister organisation, Behavioral Health Systems (BHS), in recruiting a Sales Enablement Specialist. BHS operates one of the nation’s largest specialty preferred provider organizations (PPO), which is comprised of psychiatrists, psychologists, social workers, EAP providers as well as facility networks including hospitals, rehab/residential treatment centers, partial hospitalization programs and intensive outpatient programs. The role is often considered the first step in a professional sales career and is heavily focused on pipeline generation. This position is responsible for support of sales objectives within the business development and corporate relations division. The role will be primarily responsible for researching and identifying prospective employer groups, developing targeted account lists, and proactively scheduleing meetings with key decision-makers, including HR professionals, benefits managers, CFOs, and business owners. The successful applicant will also support producers by maintaining a consistent pipeline of qualified opportunities, helping to drive business growth and new client acquisition. Additionally, assisting with follow-up campaigns, appointment setting, and ongoing outreach efforts to ensure strong engagement and maximize sales opportunities will be key functions of the role.

Requirements

Bachelor’s degree in business, marketing, communications, or related field.
3-5 years’ experience in sales enablement, sales operations, or a similar role.
Strong project management skills with the ability to coordinate multiple tasks simultaneously.
Analytical mindset with the ability to interpret data and generate actionable insights.
Expertise in Microsoft Office suite to include Work, Excel, PowerPoint and Publisher.
Excellent communication skills (written and oral) and organization skills.
Desire to be office-based.
Experience in group presentations/speaking.
Excellent problem-solving abilities. Knowledgeable and intuitive.
Cooperative attitude and self-starter. Assertive. Goal-oriented. Fast-paced.

Responsibilities

Develop and maintain comprehensive sales collateral including case studies, whitepapers, one-pagers, and presentation decks.
Create and deliver training programs on IBC product features, benefits, competitive positioning, and industry trends.
Build and manage a centralized repository of sales resources, templates, and tools.
Conduct regular coaching sessions with sales representatives to improve pitch effectiveness and closing techniques.
Collaborate with product, clinical, and marketing teams to translate complex behavioral health solutions into compelling sales narratives.
Develop industry-specific messaging and use cases for different customer segments (employers, health plans, providers)
Create competitive intelligence summaries and battle cards.
Maintain up-to-date documentation on pricing, packaging, and promotional offerings.
Track sales enablement effectiveness through metrics such as win rates, deal velocity, and rep productivity.
Identify skill gaps and training needs within the sales team.
Analyze sales feedback to inform product positioning and messaging refinements.
Report on enablement ROI and recommend continuous improvements.
Partner with sales leadership to understand pipeline challenges and market feedback.
Work with Product Management to ensure the sales team understands new features and updates.
Liaise with Marketing to align messaging and leverage campaign assets.
Support the sales team during product launches and go-to-market initiatives.