Sales Enablement Specialist
About The Position
As a Sales Enablement Specialist , you play a pivotal role in empowering the AWI Sales Team through strategic content management, training, and program development. You will lead initiatives that drive education, engagement, and sales growth by collaborating with internal stakeholders, subject matter experts (SMEs), and external partners. Your work supports company-wide objectives and reinforces AWI’s customer-centric values. Key responsibilities include managing the Continuing Education Unit (CEU) program, optimizing sales tools like Showpad, and supporting marketing and product launch activities.
Requirements
- Proven experience with developing positive relationships with cross-functional teams to gather information and influence decision-making
- Proactive planning and prioritization of tasks
- Ability to resolve issues and developing efficient processes
- Proficiency in Microsoft Office, including Excel, Word, Teams and PowerPoint
- Proficiency in Adobe Experience Cloud, including Photoshop, InDesign and Acrobat
- Familiarity with Salesforce, Showpad and other sales enablement platforms.
- Knowledge of CEU accreditation processes and continuing education trends
- Strong presentation and communications skills, both written and verbal
- Bachelor’s degree in Marketing or related field
- Sales experience in the building products industry
- Demonstrated knowledge of product/solutions, commercial markets and customers, including architects, contractors, distributors, and owners
Responsibilities
- Maintain and update content on Showpad to ensure accuracy, relevance, and ease of use
- Design and build Showpad pages and templates that support sales initiatives, product launches, marketing campaigns, and customer engagement strategies.
- Develop and deliver scalable Showpad training sessions and materials to support onboarding, ongoing education, and enablement for sales teams and channel partners.
- Coordinate CEU-related updates across platforms to ensure consistency and compliance.
- Oversee CEU program operations, including submissions to AIA, IDCEC, and USGBC.
- Manage vendor relationships (e.g., CEU Events, Architectural Record) and ensure timely payments and contract renewals.
- Collaborate with SMEs to design and maintain high-impact CEU courses aligned with AWI’s business goals.
- Support external CEU content creation and scheduling for programs like AIA Live and Arch Record Academies.
- Prepare and analyze performance reports for CEU and Showpad content, identifying trends and opportunities to optimize campaign strategies and engagement.
- Assist with product launches, sales rep requests, and channel customer initiatives.
- Provide strategic input on content and tools that enhance sales engagement.
Benefits
- A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
- Personal development to grow your career with us based on your strengths and interests.
- A casual work environment where we have a recognition program for our team, and service awards.
- You will also be able to make the most of our fitness center and lunchtime cafe.
- A working culture that balances individual achievement with teamwork and collaboration.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1-10 employees
