Sales Enablement & Marketing Specialist

BPM LLP

1d•Hybrid

About The Position

The Caravel Sales Enablement & Marketing Specialist supports the execution of Caravel's sales and marketing programs, ensuring the GTM team has the materials, resources, and assets needed to support client engagements. Working closely with the Director of Marketing Strategy and the broader marketing team, this role bridges strategy and execution - managing brand assets, supporting NetSuite alliance marketing requirements, and producing and maintaining sales materials that reflect Caravel's positioning and market focus.

Requirements

Bachelor's degree in marketing, communications, design, or business.
4–6 years of experience in B2B marketing, sales enablement, or marketing operations (preferably in a professional services, SaaS, or technology environment).
Experience producing and maintaining sales materials, including one sheets, pitch decks, and proposal templates.
Strong command of brand standards, including managing asset libraries and enforcing visual consistency.
Proficiency in design production tools (e.g. Canva, Adobe InDesign/Illustrator, or equivalent); comfort working within brand systems managed in Figma.
Familiarity with marketing automation platform (HubSpot preferred).
Proficiency in project management tools (Smartsheet, ClickUp, or Monday preferred).
Sharp attention to detail across both copy and design, with clear written communication skills.
Able to manage multiple concurrent deliverables with minimal supervision.

Nice To Haves

Experience with partner or alliance marketing programs is a plus (NetSuite ecosystem experience is a significant differentiator).

Responsibilities

Serve as the primary point of contact for Caravel's GTM team on all material and asset requests, triaging and prioritizing based on pipeline activity and business impact.
Produce and maintain a comprehensive library of sales materials including vertical datasheets, pitch decks, proposal templates, and client-facing presentations.
Customize presentations and materials to support specific client engagements and opportunities, ensuring accuracy and brand consistency across all deliverables.
Coordinate client reference marketing across the Caravel marketing calendar.
Proactively identify gaps in the sales material library and work with the Director of Marketing Strategy to address them before they impact the GTM team's effectiveness.
Ensure all GTM-facing materials reflect current messaging, positioning, and solution areas across Caravel's vertical markets.
Work with the Director of Marketing Strategy to identify GTM activity, wins, and materials that can be integrated into marketing strategies.
Manage and maintain Caravel's brand asset library, including logos, templates, imagery, and brand guidelines, ensuring all assets are current, accessible, organized, and properly versioned.
Serve as the day-to-day steward of brand standards across all sales and marketing materials, flagging inconsistencies and ensuring alignment with the Director of Marketing Strategy's brand governance direction.
Maintain Caravelâ€™s brand integrity within the BPM brand system, ensuring sub-brand applications follow established Caravel standards while aligning with BPMâ€™s broader visual identity.
Coordinate design and production needs, managing timelines and deliverables to ensure materials are delivered on time and on brand.
Manage the day-to-day execution of Caravel's NetSuite co-marketing requirements, including asset submissions, portal management, and compliance with alliance marketing guidelines.
Track and fulfill NetSuite partner marketing deliverables and deadlines, ensuring Caravel remains in good standing within the alliance program.
Execute alliance and co-marketing initiatives in alignment with priorities set by the Director of Marketing Strategy, ensuring deliverables meet both partner requirements and Caravel brand standards.
Support additional technology partner execution as Caravelâ€™s solution portfolio expands.
Maintain accurate and up-to-date project tracking within established project management systems, ensuring active initiatives, timelines, and deliverables are visible to the broader team.
Manage timelines and deliverables across active sales enablement initiatives, keeping the Director of Marketing Strategy informed on progress and potential bottlenecks.
Support the Director of Marketing Strategy with campaign execution, reporting, and administrative tasks as needed to ensure timely delivery of marketing initiatives.