Sales Director, Mid Markets - West

ASSA ABLOY•Austin, TX
•Remote

About The Position

The Sales Director, Mid-Market, West leads HID’s go-to-market and revenue execution strategy for Fortune 2000 customers with 5,000–20,000 employees across Western North America. The role drives pipeline growth, engages executive decision-makers, and leads sales of HID identity and authentication solutions to achieve or exceed assigned quota. It is suited to a seller experienced in complex organizations and value-based sales who can perform in a high-performance setting. The Sales Director partners with internal stakeholders, cross-functional business leaders, and strategic ecosystem partners to develop new business and strengthen HID’s presence in authentication, converged credentials, and credential assurance. The role owns regional bookings targets and builds a repeatable, scalable sales process. It also uses AI across job execution, Salesforce.com and related tools for pipeline and forecasting, and account-based marketing to support year-over-year pipeline growth. HID is a high-tech software company headquartered in Austin, Texas, with more than 4,500 employees worldwide. Its Identity and Access Management Solutions protect more than 85 million user identities. The position is remote in the United States, with a focus on the Western US. Applicants must be legally authorized to reside and work in the hiring country; immigration sponsorship and international relocation or remote work outside the hiring country are not available. The US base salary range is $100,000–$120,000, with OTE up to $240,000. HID offers a competitive rewards package, benefits and annual leave, a flexible work environment, and career development resources.

Requirements

  • At least 5 years of sales experience in a similar market; cybersecurity, identity, credential assurance, or related technologies are preferred.
  • Proven success selling to Fortune 2000 organizations with 5,000–20,000 employees across North America.
  • Familiarity with major verticals, the regulatory landscape, and executive decision-making structures, including CIO, CISO, and CRO roles.
  • Demonstrated ability to drive outbound sales programs and scale pipeline effectively.
  • Ability to operate in matrixed environments and collaborate across sales, product, and marketing.
  • Executive presence and excellent written and verbal communication skills.
  • BS/BA in a related field, or equivalent education with relevant industry experience.
  • Ability to communicate effectively in English, verbally and in writing.
  • Ability to read and interpret technical journals, specifications, and international technical standards.
  • Advanced Salesforce.com skills, including dashboards, forecasting, and analytics, and experience with integrated sales tools.
  • Proficiency in MS Office applications such as Word, Excel, and PowerPoint.
  • Familiarity with operating systems such as Windows.
  • Must reside in North America, preferably near major transportation hubs.

Nice To Haves

  • Experience co-selling alongside partners such as Microsoft, Okta, Ping, GuidePoint, and Optiv is strongly preferred.
  • Sales experience in cybersecurity, identity, credential assurance, or related technologies is preferred.

Responsibilities

  • Develop and execute a sales strategy to drive authentication solution adoption among Fortune 2000 organizations in Western North America.
  • Build and expand trusted relationships with executive stakeholders, including CIOs, CISOs, and Chief Risk Officers.
  • Own regional bookings targets and manage a repeatable, scalable sales process that drives predictable outcomes.
  • Use artificial intelligence across job execution, including territory planning, outbound activity, forecasting, communications, and presentations.
  • Use Salesforce.com to manage pipeline visibility, forecast accuracy, and integrated prospecting tools for data-driven sales decisions.
  • Lead account-based marketing efforts with HID marketing and product teams to achieve 3–4x year-over-year pipeline growth.
  • Establish HID’s leadership in authentication and identity for Fortune 2000 accounts through thought leadership and competitive differentiation.
  • Co-sell with technology and integration partners, including Microsoft, Okta, Ping Identity, Optiv, and GuidePoint Security.
  • Serve as a senior HID sales executive in customer presentations, RFP processes, and strategic sales engagements.

Benefits

  • Competitive salary and rewards package.
  • Competitive benefits and annual leave offering.
  • Flexible work environment.
  • Extensive career development opportunities and resources.
  • Regular feedback, training, and development opportunities.
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