Sales Director, Mid Markets - East

ASSA ABLOY•Austin, TX
•$100,000 - $240,000•Remote

About The Position

The Sales Director, Mid-Market (East) leads HID’s go-to-market and revenue execution strategy for Fortune 2000 customers with 5,000–20,000 employees across Eastern North America. The role drives pipeline growth, engages executive decision-makers, and leads sales of HID identity and authentication solutions to achieve or exceed assigned quota. It suits a proven seller who can navigate complex organizations, sell based on business value, and thrive in a high-performance environment. The Sales Director partners with internal stakeholders, cross-functional business leaders, and strategic ecosystem partners to develop new business and strengthen HID’s presence in authentication, converged credentials, and credential assurance. The position is remote in the United States, with the stated territory covering Eastern/Southwestern US. It includes ownership of regional bookings targets and use of AI, Salesforce, and integrated sales tools in day-to-day sales execution. HID is a high-tech software company headquartered in Austin, Texas, with more than 4,500 employees worldwide. Its Identity and Access Management Solutions protect more than 85 million user identities through products and services including risk-based multifactor authentication, converged access, digital certificates, and PKI-as-a-Service.

Requirements

  • At least 5 years of sales experience in a similar market; cybersecurity, identity, credential assurance, or related technologies are preferred.
  • Proven success selling to Fortune 2000 organizations with 5,000–20,000 employees across North America.
  • Familiarity with major industry verticals, the regulatory landscape, and executive decision-making structures, including CIO, CISO, and CRO roles.
  • Demonstrated ability to drive outbound sales programs and scale pipeline effectively.
  • Ability to operate in matrixed environments and collaborate across sales, product, and marketing.
  • Executive presence and excellent written and verbal communication skills.
  • BS/BA in a related field; candidates with equivalent education and relevant industry experience may also be considered.
  • Ability to communicate effectively in English, verbally and in writing.
  • Ability to read and interpret technical journals, specifications, and international technical standards.
  • Advanced Salesforce.com skills, including dashboards, forecasting, and analytics, and experience using integrated sales tools.
  • Proficiency in MS Office applications such as Word, Excel, and PowerPoint.
  • Familiarity with operating systems such as Windows.
  • Must reside in North America, preferably near major transportation hubs.
  • Must be currently and legally authorized to reside and work in the hiring country; immigration sponsorship is not available.

Nice To Haves

  • Experience in cybersecurity, identity, credential assurance, or related technologies.
  • Experience co-selling alongside partners such as Microsoft, Okta, Ping, GuidePoint, and Optiv.

Responsibilities

  • Develop and execute a comprehensive sales strategy to drive adoption of authentication solutions across Fortune 2000 organizations in Eastern North America.
  • Build and expand trusted relationships with executive stakeholders, including CIOs, CISOs, and Chief Risk Officers.
  • Own regional bookings targets and manage a repeatable, scalable sales process that produces predictable outcomes.
  • Use artificial intelligence in job execution, including territory planning, outbound activity, forecasting, communications, and presentations.
  • Use Salesforce.com to manage pipeline visibility, forecast accuracy, and integrated prospecting for data-driven sales decisions.
  • Lead account-based marketing efforts with HID marketing and product teams to achieve 3–4x year-over-year pipeline growth.
  • Establish HID’s leadership in authentication and identity for Fortune 2000 accounts through thought leadership and competitive differentiation.
  • Co-sell with technology and integration partners, including Microsoft, Okta, Ping Identity, Optiv, and GuidePoint Security.
  • Represent HID as a senior sales executive in customer presentations, RFP processes, and strategic sales engagements.

Benefits

  • Competitive benefits and annual leave offering to support work-life balance.
  • Career development opportunities and resources.
  • Flexible work environment.
  • Training and development opportunities.
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