Sales Director - Footlab OC

The Sports Facilities Companies•Santa Ana, CA

13h•Onsite

About The Position

Footlab OC, managed by Sports Facilities Management, LLC, is a sports, recreation, and entertainment destination in Santa Ana, California. The Sales Director is responsible for driving venue revenue through tournament and event sales, sponsorships, referrals, rebooking, banquets, facility and equipment rentals, and pre-sold group merchandise. The role develops new business, manages client relationships, supports marketing and partnership efforts, and coordinates with Operations to deliver successful events and meet annual revenue and booking goals. The position manages day-to-day sales and business development activities, supports and supervises sales team members as assigned, develops campaigns for multiple customer segments, and builds relationships with community and regional partners. It also oversees the sales process from lead generation and inquiries through proposals, contracts, event delivery, client retention, and rebooking. The Sales Director tracks sales and revenue performance, reports progress to facility leadership, and may serve as Manager on Duty or assist with operational event functions as needed.

Requirements

Three to five years of sales or business development experience; experience in events, hospitality, sports, or recreation is preferred.
Strong knowledge of sales techniques, CRM tools, proposal development, and client relationship management.
Strong time-management, organizational, communication, negotiation, and interpersonal skills.
Customer-focused approach and ability to lead through collaboration and accountability.
Ability to travel to national trade shows and regionally by car.
Ability to lift 40 pounds waist high.
Ability to sit for extended periods while operating a computer.
Ability to conduct venue tours for prospective clients.

Nice To Haves

Bachelor's degree, or equivalent experience in sales, business development, hospitality, sports, recreation, or a related field.
One to two years of supervisory, team-lead, or department-lead experience.
Proven success booking and supporting execution of corporate functions, banquets, tournaments, community events, or other facility rentals.
Experience developing sales campaigns, marketing initiatives, sponsorship plans, or strategic partnerships.
Familiarity with regional events, tourism organizations, convention and visitors bureaus, or regional sports commissions.

Responsibilities

Manage day-to-day business development and sales activities, including sponsorships, sport and non-sport events, facility rentals, banquets, and marketing support.
Supervise, train, coach, and support sales team members as assigned; communicate expectations and maintain consistent sales processes and customer service standards.
Develop and implement outbound campaigns to increase event bookings, sponsorships, registrations, and facility revenue.
Develop, coordinate, and execute at least eight signature non-sport events annually.
Design and execute targeted sales campaigns for corporate, church, nonprofit, education, and other community segments.
Build and maintain relationships with local businesses, convention and visitors bureaus, regional sports commissions, and other strategic partners.
Manage sponsorship sales and adjust outreach strategies based on inventory, client needs, and performance results.
Implement the approved annual marketing plan and monitor marketing KPIs with facility leadership and marketing partners.
Attend networking events, trade shows, community events, and other activities to promote the facility and generate leads.
Develop and maintain a prospective-client pipeline through cold calling, referrals, lead generation, CRM activity, and community outreach.
Respond to event inquiries, conduct site tours, and prepare customized proposals, contracts, and other sales materials.
Manage client relationships before and during events, support retention and rebooking, and identify opportunities for additional business.
Coordinate with Operations and other departments on event logistics, facility needs, and execution to ensure a high-quality client experience.
Serve as the primary sales contact for assigned events and work with internal teams to address client needs and resolve issues.
Represent the facility as Manager on Duty as needed and assist with event setup, execution, and other operational functions when required.
Track sales activity, bookings, revenue performance, and progress toward annual goals; provide regular updates to facility leadership.
Perform other duties as assigned by management.