The Director of Sales will be responsible for meeting and exceeding group booking goals, increasing average daily rate and occupancy growth, growing market share on an annual basis, revenue maximization, expense control, sales and/or events department oversight, and maintaining client relationships and networking. This role involves proactively developing quantifiable action plans, conducting site inspections, and executing strategic plans to achieve optimal occupancy and ADR growth. The Director of Sales will also coordinate with revenue and pricing teams to build pipelines for key dates and soft periods, secure new business, and maximize total revenues while controlling expenses to meet profitability objectives. Oversight of the hotel sales function, including sales, follow-up, and administration, is crucial, as is executing the operational aspects of booked business, generating proposals, writing contracts, and managing customer correspondence. The role also includes overseeing event management for group bookings, ensuring a seamless on-property experience with friendly service, and maintaining strong client relationships through networking with third-party planners, referral sites, and other lead generators. Maintaining strong visibility in the local community and industry organizations by representing the hotel at site visits, trade shows, and sales calls is also expected. Attendance at required meetings and functions, even outside typical office hours, is necessary.
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Job Type
Full-time
Career Level
Manager
Education Level
Associate degree