Sales Director - Senior Living

Foundry Commercial•Albemarle, NC

1d•Onsite

About The Position

Spring Arbor of Albemarle is seeking an experienced Sales Director to lead occupancy growth across our Assisted Living and Memory Care community. This is a role for a relationship-driven sales professional who understands that senior living sales isn't just about closing — it's about guiding families through one of the most important decisions of their lives with honesty, empathy, and expertise. The Sales Director is responsible for building and maintaining high occupancy levels at the Community. This position oversees the coordination, management and leadership of all sales and marketing activity of the Community.

Requirements

3–5 years of experience in senior living sales — AL, Memory Care, IL, or a combination
A consultative, relationship-first sales approach with a strong record of results
Deep understanding of the senior living decision journey for residents and families
Excellent communication, follow-through, and organizational skills
A genuine passion for seniors and the communities that serve them
Self-motivated, goal-oriented, and comfortable working independently
Bachelor's Degree in business, marketing, or communications or equivalent experience.
Minimum 3 to 5 years sales management experience.
Proven track record of new business development and closing skills required.
Must have a positive Criminal Background Screening.
The Community is a drug free workplace; associates are subject to adherence to the Company Drug Free Workplace policy.

Nice To Haves

Experience in relationship-based sales of services or intangibles is a plus.

Responsibilities

Drive census growth across Assisted Living (39) and Memory Care (16) neighborhoods
Build and maintain a strong pipeline of prospective residents and referral partners
Guide families through the decision-making process with compassion, transparency, and professionalism
Develop and execute strategic outreach to referral sources in the greater Albemarle community
Conduct tours, follow up with prospects, and move leads through the sales funnel with confidence
Collaborate closely with the Executive Director and leadership team to align sales strategy with community goals
Accurately track activity, pipeline, and outcomes using your CRM
Present the Community to prospects using relationship-based selling techniques.
Provide ongoing customer service and first impressions training to Community associates. Every associate must be sales and customer service oriented.
Work with Maintenance and Housekeeping to coordinate move-ins and move-outs.
Develop and enhance Community image and reputation through appropriate public relations activities.
Coordinate a sales strategy that maximizes prospect interactions and time in the selling zone.
Recruit, manage, train, motivate, and evaluate Sales & Marketing (S/M) associates (where applicable) according to Company policies and procedures.
Utilize payroll software platform to schedule S/M associates (where applicable) so that the Community has associates on duty six or seven days per week, based upon occupancy. This also includes scheduling for appropriate coverage during peak holiday time frames.
Oversee and monitor that the S/M associates are properly accounting for hours worked. Review the time clock records with the Business Office Manager on a timely basis. Submit new hire paperwork as required.
Plan and manage sales and marketing budget within approved guidelines and according to Company policies and procedures.
Other job duties as assigned – see full job description.