Sales Director, Group Benefits

The Canada Life Assurance Company•Edmonton, AB

2d•CA$121,000 - CA$171,000•Hybrid

About The Position

At Canada Life, our purpose is to improve the financial, physical and mental well-being of Canadians. As a Sales Director, you will play a key leadership role in delivering on this purpose by leading a high-performing team of Account Executives focused on growing our small group benefits business in the Alberta market. You will drive strong business results through thoughtful leadership, a client-centric approach, and meaningful partnerships with advisors, clients, and internal teams.

Requirements

5+ years of Group benefits leadership experience
Demonstrated success leading or coaching sales teams
Strong understanding of group benefits products and funding arrangements
Proven ability to deliver results in a fast-paced, target-driven environment
Strong relationship-building and business development skills
Excellent communication and presentation abilities
Strategic thinking with the ability to translate insights into action
Collaborative mindset with the ability to work effectively across teams
Strong organizational and prioritization skills and a client-focused approach that builds trust and long-term partnerships
A commitment to continuous improvement and personal growth and able to bring people together to achieve shared goals
A balanced approach to performance, using data, insight and judgment
An openness to new ideas and perspectives, and a willingness to lead through change
Valid driver’s license and access to a vehicle
Ability to travel within Alberta

Responsibilities

Lead and develop a high-performing team, providing coaching, mentorship and day-to-day guidance to Account Executives, including support on complex client situations and escalations.
Foster an inclusive, collaborative and performance-driven team environment.
Support individual and team development to build capability and drive engagement.
Execute regional sales strategies and quarterly business plans in alignment with the Regional Vice President.
Drive growth and retention across both small and large group benefits segments.
Monitor performance against key metrics and take action to ensure targets are achieved.
Develop and maintain trusted relationships with advisors, clients, and internal partners.
Collaborate closely with regional service teams to deliver an exceptional and consistent client experience.
Partner with head office teams on initiatives that support business growth and innovation.
Guide and support your team through the full sales cycle, from RFP to finalist presentations to implementation.
Ensure a seamless transition from sale to onboarding and ongoing account management.
Maintain a small portfolio of large or complex clients, where required, to support strategic opportunities.
Identify opportunities for cross-selling additional products and services.
Work with advisors and internal partners to strengthen long-term relationships and improve client outcomes.
Ensure client needs are understood and consistently exceeded.
Bring forward market insights and contribute to the development of new solutions.
Anticipate trends and identify opportunities to strengthen our competitive position.
Champion a client-first mindset and support change initiatives across the region.

Benefits

Opportunities for career advancement
Access to industry-leading learning programs
Up to $2,000 annually towards education reimbursement
Flexible health and dental benefits
$5,000 mental health benefit
In addition to regular vacation and personal days, we support community involvement with a volunteer day.
Company-matching pension plan
Share ownership program
Additional investment options
Employee recognition programs
Service milestone celebrations
Employee discounts
Employee Resource Groups (ERGs)
Mentorship programs
Social clubs and events