Sales Development Strategy and Operations Manager

Ping Identity•Denver, CO

1d•$125,000 - $140,000•Hybrid

About The Position

Ping Identity is seeking an experienced Sales / Marketing Operations Manager to support its global Sales Development Representative (SDR) team. This role is crucial for ensuring the efficiency, productivity, and scalability of the SDR function worldwide. The position involves owning the day-to-day strategic execution and operational optimization of the Sales Development team. The ideal candidate will be highly analytical, detail-oriented, and experienced in optimizing revenue operations for a global go-to-market organization, thriving at the intersection of sales and marketing and skilled in driving process improvements across multiple tools and regions.

Requirements

5+ years of experience in Sales Operations, Revenue Operations, or Business Operations, preferably supporting SDR or BDR teams in SaaS.
Deep hands-on experience with Salesforce (required).
Working knowledge of SalesLoft, 6sense, ZoomInfo, and Chorus.
Strong data analysis and reporting skills; ability to translate data into insights and business recommendations.
Proven track record in process design, system optimization, and cross-functional collaboration.
Excellent communication and organizational skills; able to manage multiple global stakeholders.
Growth mindset: proactive, resourceful, and eager to improve team efficiency at scale.

Nice To Haves

Working knowledge of RingLead, Marketo.

Responsibilities

Collaborate with SDR leaders to translate overarching SDR strategies into actionable plans.
Work closely with SDR leadership, Marketing Ops, Sales Ops, and RevOps to ensure alignment across the funnel.
Participate in quarterly and annual planning for SDR capacity, coverage models, and quota setting.
Support special projects, pilot programs, and initiatives to drive pipeline growth.
Build and maintain SDR dashboards and performance reports in Salesforce and other systems.
Provide insights on SDR productivity, activity, conversion rates, pipeline creation, and campaign effectiveness.
Deliver actionable recommendations to leadership based on data trends and performance analysis.
Define and track key performance indicators (KPIs) for the SDR team, such as activity levels, conversion rates, and pipeline generation.
Analyze SDR performance data to identify trends, insights, and areas for improvement and make actionable recommendations.
Report regularly to Leadership on team performance and progress toward goals.
Assist in designing and administering SDR compensation plans and incentive programs.
Drive innovation across the SDR organization, including evaluating and recommending new technologies to improve SDR productivity and pipeline generation.
Drive improvements across the current SDR tech stack (including SFDC, RingLead, Marketo, SalesLoft, 6sense, ZoomInfo, and Chorus) by optimizing workflows and integrations to ensure data accuracy, efficiency and adoption.
Continuously seek opportunities for process optimization and identify areas for improved efficiency within the SDR workflow.
Design, document, and enforce SDR processes to ensure consistency across regions.
Advance AI innovation by leading cross-functional pilots and rollouts that embed AI into the SDR workflow.
Partner with SDR leadership to streamline lead routing, account assignment, and territory management.
Drive alignment between SDR, Marketing, and Sales through shared processes and operational rigor.
Partner with Sales Enablement to onboard and train SDRs on tools, processes, and reporting best practices.
Troubleshoot day-to-day issues related to SDR systems and workflows.
Create playbooks, documentation, and process guides to support global scalability.