Sales Development Specialist

ITW•Fort Worth, TX

8d•Onsite

About The Position

The Sales Development Specialist partners with the Food Equipment Group (FEG) sales teams to support the execution of strategic plans that drive organic growth for Traulsen refrigeration product lines. This role focuses on identifying new business, supporting key priority accounts, and collaborating across the Dealer Sales Channel, foodservice consultants, and end users to help meet regional Annual Operating Plan targets.

Requirements

Bachelor’s degree in Business, Marketing, Engineering, or Hospitality required.
0-4 years of experience in B2B sales, sales enablement, product marketing or territory development required.
Ability to simplify and present complex topics into clear, compelling business value propositions for customers required.
Experience presenting complex value propositions to diverse audiences required.
Strong analytical skills with ability to interpret data and forecast trends required.
Exceptional verbal, written, negotiation, and presentation skills required.
High level of results-driven ownership, teamwork, and positive attitude required.
Proficiency in Microsoft Office and Customer Relationship Management systems, Dynamics 365 preferred.

Nice To Haves

Demonstrated experience developing and executing strategic sales or growth plans preferred.
Foodservice industry experience preferred.
Established relationships with dealers, consultants, and key accounts preferred.

Responsibilities

Assist in developing and executing strategic plans in close partnership with Regional Directors and Food Equipment Group sales teams to drive organic growth of Traulsen product lines.
Identify, prioritize, and expand opportunities with key 80 accounts in the region to increase specification, share gain, and revenue growth.
Partner with Foodservice Dealer Sales teams, Factory Direct teams, and Independent Rep Groups to align territory strategies with national programs and 80/20 priorities.
Collaborate cross-functionally with manufacturing, engineering, sales, and marketing to accelerate product line growth.
Use data and market intelligence to help articulate value propositions, support pricing strategies for key accounts, and drive regional sales initiatives aligned to the Annual Operating Plan to deliver share gain and revenue growth across the full Traulsen portfolio.
Translate complex product information into clear and concise, customer-focused messaging.
Actively seek and develop new business opportunities through proactive outreach, trade shows, trade associations, and customer engagement.
Stay informed on industry trends, competitive landscape, and regulatory developments impacting customer decisions.
Provide day-to-day product expertise, customer presentations, and promotional support to the sales field organization while contributing to product launch plans, sales tools, and training materials that enable field success.
Maintain accurate Customer Relationship Management records in Dynamics 365, including leads, opportunities, forecasts, and activity tracking.
Conduct factory and showroom visits to demonstrate product value to key customers.
60% travel within assigned region engaging in key customer, end user and dealer meetings, training sessions, and conferences.