Sales Development Representative

Everway

About The Position

At Everway, the sales development team builds a healthy pipeline by identifying potential customers, qualifying their interest, and preparing the sales team for productive conversations. The Sales Development Representative researches prospects, makes outbound calls, responds to inbound marketing leads, and qualifies Marketing Qualified Leads into Sales Qualified Leads using agreed processes. The role uses the CRM to track activity, maintain accurate records, and help the sales team identify prospects ready for follow-up. The representative works with school districts in an assigned territory to find new business and expansion opportunities, understand customer needs, and explain how Everway’s solutions can support their goals. The role partners with Account Managers, Account Executives, and Marketing to prioritize targets, conduct outreach, follow up on campaign leads, and generate qualified sales opportunities.

Requirements

At least 1 year of relevant sales experience, such as cold calling, lead nurturing, or lead qualification, and/or experience working in a K–12 classroom, school, or district administrative setting.
Experience working toward sales targets or similar activity goals.
Ability to communicate clearly with prospects and internal teams.
Comfort using Google Workspace or Microsoft Office, including Sheets or Excel.
Ability to follow a structured sales process and maintain accurate records.
Comfort making outbound calls and engaging with prospective customers.

Nice To Haves

Experience with outbound and inbound sales processes, including MQL-to-SQL conversion.
Experience using CRM systems or sales enablement platforms.
Experience delivering online product demonstrations.
Understanding of educational technology products or education customers.

Responsibilities

Make outbound calls and send emails to qualified leads to book appointments for the sales team.
Conduct prospecting through cold calls, email outreach, and social selling.
Research school districts in an assigned territory to identify new business and expansion opportunities, understand their needs and challenges, and determine how Everway’s solutions can support their goals.
Partner with assigned Account Managers and Account Executives to identify and prioritize target districts, develop strategic outreach plans, and generate qualified sales opportunities.
Collaborate with Marketing to follow up on leads from conferences, webinars, and other marketing initiatives, engaging prospective customers and identifying opportunities for further sales conversations.
Qualify outbound prospects to understand their needs and readiness to buy.
Explain Everway products to inbound marketing leads and outbound prospects.
Support sales presentations by phone, online, or in person as needed.
Research prospects and maintain an accurate contact database.
Use the CRM to track, assign, and qualify leads.
Accurately update internal records and systems.
Produce reports as needed to track meetings booked, leads generated, and pipeline activity.