Sales Development Representative - MedSpa

Phorest•Philadelphia, PA

About The Position

Phorest is seeking a curious, driven, and entrepreneurial Sales Development Representative to help build its presence in the North American medspa market. The role focuses on identifying and engaging established, multi-provider medspas, understanding their challenges, introducing Phorest's software, qualifying opportunities, and booking meetings for Account Executives. The SDR will help shape the company's approach to this new market by testing outreach strategies, gathering prospect insights, and contributing to the foundations for future growth. The position combines research and proactive prospecting through phone, email, LinkedIn, and other channels with in-person engagement at industry conferences, trade shows, partner events, and other gatherings across North America. The SDR will collaborate with Sales, Marketing, and Partnerships, use CRM and sales engagement tools to manage activity, and take ownership of meeting and opportunity creation targets. Phorest seeks someone eager to learn, comfortable experimenting, and able to work resourcefully without a fully established playbook.

Requirements

  • Experience in sales development, prospecting, lead generation, or another customer-facing role demonstrating communication and relationship-building skills.
  • Confidence engaging potential customers by phone, email, and social channels and building rapport.
  • Curiosity and ability to learn new products, technologies, and industries quickly.
  • Proactive, self-starter mentality and confidence taking initiative and working independently without a fully established playbook.
  • Resilience and persistence, including comfort with rejection and adapting after setbacks.
  • Strong organizational skills and ability to manage multiple prospects, priorities, and follow-up activities.
  • Willingness to experiment with outreach strategies, test messaging, and use feedback and data to improve results.
  • Familiarity with CRM or sales engagement tools such as Salesforce, Outreach, LinkedIn Sales Navigator, or similar platforms.
  • Excellent written and verbal communication skills, with the ability to engage professionally and confidently with business owners and decision-makers.
  • Collaborative mindset and ability to work with Sales, Marketing, and Partnerships toward shared goals.
  • Willingness and ability to travel across North America for industry conferences, trade shows, partner events, and customer engagements.

Nice To Haves

  • Experience in SaaS, B2B technology sales, or a startup or high-growth business environment.
  • Knowledge of the medspa, medical aesthetics, skincare, beauty, or wellness industries.
  • Experience engaging small and medium-sized business owners or multi-location operators.
  • Familiarity with Account-Based Marketing, personalized outbound campaigns, or event-driven lead generation.
  • Experience using AI-powered sales tools or automation to improve prospect research, personalize outreach, and streamline workflows.

Responsibilities

  • Research and identify established, multi-provider medspas that align with Phorest's ideal customer profile.
  • Build and manage a pipeline through proactive outreach by phone, email, LinkedIn, and other relevant channels.
  • Start conversations with medspa owners, operators, and practice leaders, understand their needs, and introduce Phorest's value.
  • Qualify potential opportunities and schedule high-quality meetings for Account Executives.
  • Coordinate with Sales to ensure a smooth transition from outreach to sales conversations.
  • Develop personalized outreach strategies for priority accounts and regions.
  • Partner with Marketing on targeted campaigns, Account-Based Marketing initiatives, gifting programs, and events.
  • Follow up with prospects from conferences, webinars, and partner activities to develop qualified sales opportunities.
  • Test messaging, outreach approaches, and channels, using results to improve conversion rates.
  • Use Salesforce, Outreach, LinkedIn Sales Navigator, or other relevant tools to organize prospecting, manage leads, and track progress.
  • Represent Phorest at medspa conferences, trade shows, partner events, and other industry gatherings across North America.
  • Build relationships with medspa owners, operators, and industry partners in person and identify sales opportunities.
  • Support event preparation, on-site engagement, lead generation, and post-event follow-up in collaboration with Marketing and Sales.
  • Use event insights and conversations to strengthen prospecting strategies and inform Phorest's medspa-market approach.
  • Share insights on lead quality, customer feedback, and campaign performance with MedSpa Marketing and Sales teams.
  • Collaborate with Partnerships to engage partner-sourced leads and identify warm introductions.
  • Learn about the medspa industry, including market trends, competitors, business models, and owners' challenges.
  • Build product knowledge and communicate how Phorest supports medspa businesses.
  • Share prospect learnings to refine messaging and improve the company's market approach.
  • Own prospecting activity and work toward monthly and quarterly meeting and opportunity creation targets.
  • Maintain accurate records of outreach, customer interactions, and pipeline activity in the CRM.
  • Monitor outreach activity, response rates, meetings booked, and qualified opportunities generated.
  • Continuously improve prospecting and relationship-building approaches to contribute to pipeline growth.

Benefits

  • Fully employer-paid medical, dental, life, AD&D, and short-term disability benefits, an Employee Assistance Program, and wellness perks.
  • Optional 401(k) and upgraded insurance options.
  • In-house Learning and Development/business coach and online learning resources, including LinkedIn Learning.
  • Regular social events.
  • Opportunity to join or champion an Employee Resource Group, club, society, or group.
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