Sales Development Rep

Kale • New York City, NY

3d

About The Position

Kale is a creator marketing platform that helps consumer brands turn customers into brand advocates. It connects brands across food and beverage, beauty, wellness, retail, and other industries with a community of more than 100,000 creators to generate authentic content at scale.

Kale is seeking a motivated, tech-savvy Sales Development Representative to join its growing sales team in New York City. The SDR will build the sales pipeline by identifying, researching, and engaging marketing decision-makers at consumer brands. The role emphasizes modern sales technology, AI, automation, and creative outbound strategies rather than relying solely on cold calls and emails. It is intended as a pathway to an Account Executive role, with advancement possible in approximately 12 months based on performance and business needs.

Requirements

• 1–3 years of experience in sales, business development, marketing, or a related field.
• Tech-savvy and curious, with an interest in learning software, experimenting with AI, and finding efficient ways to work.
• Strong written and verbal communication skills.
• Resourceful and creative, with the ability to think outside the box to reach prospects.
• Self-motivated and organized, and comfortable working toward ambitious goals.
• Coachable, competitive, and eager to develop a long-term career in sales.
• Interest in consumer brands, social media, marketing, and the creator economy.
• Ability to thrive in a fast-paced startup environment.

Nice To Haves

• Experience using HubSpot, Apollo, LinkedIn Sales Navigator, Clay, Salesforce, or similar sales platforms.
• Familiarity with AI-powered prospecting, lead enrichment, and outbound automation.
• Experience building email sequences or managing outbound campaigns.
• Knowledge of ChatGPT, Claude, or other workflow automation platforms.
• Previous experience at a startup or high-growth technology company.

Responsibilities

• Identify and engage marketing decision-makers through email, LinkedIn, phone, and creative outreach.
• Use sales technology such as HubSpot, Apollo, LinkedIn Sales Navigator, and AI-powered prospecting platforms to build targeted lists and execute campaigns.
• Book qualified meetings and create new business opportunities for Account Executives.
• Research target accounts, including relevant brands, marketing initiatives, product launches, and industry trends, to personalize outreach.
• Test messaging, outbound sequences, AI tools, and automation workflows to improve prospecting efficiency.
• Partner with Account Executives, sales leadership, and marketing to develop outbound strategies.
• Track outreach activity, conversion rates, meetings booked, and pipeline generated.
• Participate in discovery calls, product demonstrations, and deal strategy discussions to develop sales skills for a potential Account Executive role.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed