Sales Development Representive (SDR)

Niural•San Francisco, CA

About The Position

At Niural, the Sales Development Representative (SDR) helps accelerate growth of the company’s US and global payroll and benefits, US PEO, Employer of Record (EOR), and bill pay products. The role identifies, engages, and develops relationships with potential clients at small, medium, and large businesses, connecting with decision-makers across finance, payroll, human resources, and business ownership. The SDR prospects for new clients, qualifies inbound interest, and collaborates with the senior sales team to advance opportunities and close deals. Niural offers sales training, career-growth opportunities, competitive compensation, benefits, incentive trips, and awards.

Requirements

A college degree is not required.
Strong motivation and drive to achieve and exceed sales targets.
Excellent verbal and written communication skills.
Resilience and persistence in handling rejections and objections.
Ability to quickly learn and adapt to sales techniques, tools, and product knowledge.
Strong time-management and organizational skills for managing a pipeline of leads.
Positive attitude, initiative, and willingness to go the extra mile.
Resourcefulness and proactivity in identifying opportunities and solving challenges.
Ability to collaborate effectively with team members and share insights and strategies.
Customer-centric approach to understanding and addressing prospects’ needs and pain points.

Nice To Haves

One to three years of relevant experience in HR, technology, or software sales is preferred; equivalent experience or skills may be considered instead of a college degree.
Military experience demonstrating teamwork, resilience, negotiation, and trust-building, together with a strong persistence-oriented attitude.
Experience in professional college team sports demonstrating teamwork, discipline, and a competitive spirit, along with an interest in starting a sales career.

Responsibilities

Identify and research potential clients through various channels to build a robust sales pipeline.
Execute outbound calls, emails, and social media outreach to generate new leads.
Qualify inbound leads by assessing their needs, budget, and readiness to buy.
Schedule appointments and demos with qualified leads for the senior sales team.
Maintain accurate records of sales activities in the company’s CRM system.
Work closely with Account Executives to ensure a smooth handover of leads.
Follow up with and nurture potential clients until they are ready to move forward.
Meet or exceed individual and team sales targets and KPIs.
Build and maintain relationships with potential clients, establishing trust early in the sales process.