About The Position
We are looking for an SDR who will act as the first intelligent filter between Workana and companies that need talent: qualify well, ask the right questions, and pass qualified opportunities with real purchase intent to the commercial team. What makes this role unique is the breadth of demand sources worked. The pipeline does not depend on a single channel — opportunities are captured and qualified from four fronts: Inbound: You manage leads that arrive through our forms and campaigns, qualify them quickly using our automated AI systems, and ensure they reach the meeting with the correct context. Outbound: You identify companies within our ICP, research their initiatives and challenges, and proactively establish contact with key decision-makers via calls, email, and LinkedIn. Existing clients from the freelance platform: You analyze our active client base, detect signs of growth potential or staffing needs, and activate them towards a commercial conversation. The goal is not to schedule meetings; it is to identify needs in our leads, match them with our service offerings, and ensure that by the time they reach the meeting with the sales leader, they already have clarity on how Workana can help them. Additionally: You are the owner of your pipeline: you know at what stage each account is, what it needs to advance, and when to discard it. You provide the BDM with real and actionable context — not just a name and a phone number. You participate in the weekly pipeline meeting with the sales team to review progress and priorities. You keep the CRM (HubSpot) updated with criteria, because data quality is what allows for scaling. You operate AI tools as part of your daily workflow to automate repetitive tasks and focus on what requires judgment.
Requirements
- Previous experience as SDR, BDR, or in B2B sales (SaaS, staffing, or marketplaces ideally).
- Experience working with multiple prospecting channels: calls, email, and LinkedIn/social.
- Ability to qualify quickly and with judgment, without relying on a script.
- CRM management experience (HubSpot preferred).
- Comfort working with AI tools daily.
- Fluent Spanish.
- English and/or Portuguese is a plus.
Nice To Haves
- Built or configured something with AI (a workflow, an automation, a prompt that solved a real problem).
Responsibilities
- Manage inbound leads from forms and campaigns, qualifying them quickly with AI systems.
- Identify target companies (ICP), research their needs, and proactively contact decision-makers via calls, email, and LinkedIn.
- Analyze existing client base for growth potential or staffing needs and engage them in commercial conversations.
- Identify lead needs, match them with service offerings, and ensure clarity on how Workana can help before sales meetings.
- Own and manage your pipeline, tracking account stages and needs.
- Provide BDM with actionable context for leads.
- Participate in weekly sales pipeline meetings.
- Maintain CRM (HubSpot) with accurate data.
- Utilize AI tools for daily workflow automation.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
