Sales Development Representative (Midwest & Texas)

watchTowr•New York, NY

1h•Remote

About The Position

The Sales Development Representative (SDR) is a key role focused on building the pipeline of potential clients for watchTowr. As an SDR, your main goal is to reach out to prospective customers, introduce them to watchTowr’s solutions, and qualify them as potential leads for the sales team. You’ll conduct research to identify companies that would benefit from our products, engage them through various channels - like calls, emails, and LinkedIn - and work to understand their needs and challenges. Your success as an SDR is measured by your ability to generate interest and set up qualified meetings for the sales team, effectively helping drive watchTowr’s growth. This role is perfect if you’re excited about connecting with new people, are resilient, and have a natural curiosity to understand customer pain points. This role can be based in the US in the Midwest & Texas region.

Requirements

Excellent verbal and written communication skills, with the ability to craft clear, engaging, and persuasive messages.
Skilled in active listening, allowing for more effective conversations and discovery during outreach.
Demonstrated resilience in managing outreach activities, handling rejections, and following up with prospects.
Strong organisational skills to manage and prioritise a high volume of prospects and tasks effectively.
Familiar with CRM software (e.g., HubSpot) and sales enablement tools (e.g., LinkedIn Sales Navigator).
Able to conduct research to identify relevant prospects and understand their pain points and needs.
Analytical mindset to assess lead quality and relevance based on defined qualification criteria.

Responsibilities

Conduct research to identify potential clients that align with watchTowr’s target market and ideal customer profile.
Generate interest in watchTowr’s offerings and qualify leads for handover to the sales team.
Develop personalised outreach messages that address customer pain points and align with watchTowr’s value propositions.
Maintain high volumes of outbound calls, emails, and LinkedIn connections to engage prospects.
Follow up with potential leads and nurture relationships to progress them through the sales funnel.
Use defined criteria to qualify leads, ensuring they meet watchTowr’s ideal customer profile.
Conduct discovery conversations to gather insights on lead needs, challenges, and decision-making processes.
Prioritise and categorise leads based on engagement level and readiness to buy.
Accurately document all interactions and prospect information in the CRM to maintain an organised and up-to-date pipeline.