Sales Development Representative Manager

InvoiceCloud•Boston, MA

34d•$100,000 - $130,000

About The Position

InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com. We are seeking a highly skilled and results-oriented Sales Development Representative (SDR) Manager to lead our Inside Sales / Telemarketing function. This role is responsible for driving pipeline generation through the leadership and development of a high-performing team of SDRs. This role reports to the VP of Sales and is expected to execute with strong ownership while taking clear direction, aligning priorities, and partnering cross-functionally to drive pipeline outcomes. The SDR Manager will oversee lead generation and qualification efforts, ensuring a robust and predictable sales pipeline aligned to company growth objectives. This individual will partner closely with Sales and Marketing leadership to develop effective strategies, optimize prospecting processes, and foster a collaborative, performance-driven environment. This role is anchored in our company’s leadership competencies. These competencies reflect the mindsets and behaviors that define success in this role. Below is how each competency translates into meaningful impact and outcomes for this position. Results-Driven Drive the team’s efforts to generate and qualify leads, ensuring consistent pipeline contribution aligned to company growth objectives. • Monitor and analyze SDR performance metrics including call volume, lead conversion rates, and pipeline contribution, taking action to improve outcomes. • Ensure timely and accurate lead qualification and handoff to the sales team to maximize downstream conversion. • Provide regular updates to leadership on team performance and market trends, ensuring accountability to revenue targets. Customer-Centric Collaborate with Sales and Marketing to define target market segments and lead generation strategies aligned to ideal customer profiles. • Partner with Marketing to align on campaigns and ensure a steady flow of high-quality leads. • Regularly review and refine outreach scripts, email templates, and call strategies to better resonate with prospective customers. • Foster a team culture focused on delivering relevant, value-driven conversations during prospecting and qualification. Takes Ownership Recruit, onboard, and train new SDRs, ensuring they have the tools and knowledge required to succeed. • Coach and mentor team members to achieve individual and team goals through structured performance management and development plans. • Conduct regular performance reviews, delivering constructive feedback and actionable improvement plans. • Utilize CRM and sales engagement platforms to track team activities and maintain accurate records, ensuring operational discipline and data integrity. Strategic Develop and refine sales development strategies and processes in partnership with Sales leadership to support long-term pipeline health. • Identify and implement best practices for prospecting, outreach, and lead nurturing to increase efficiency and effectiveness. • Act as a liaison between SDRs and cross-functional departments including Marketing, Sales, and Operations to align on priorities and execution. • Leverage AI-enabled sales engagement and analytics tools to improve prospect targeting, messaging optimization, performance insights, and forecasting accuracy while ensuring responsible and data-secure usage.

Requirements

Bachelor’s degree in business, marketing, or a related field preferred.
3+ years of experience in a sales or SDR leadership/manager role, preferably within SaaS or fintech.
Proven track record of building and managing high-performing teams.
Strong understanding of sales development strategies, tools, and metrics.
Excellent communication, coaching, and interpersonal skills.
Proficiency in CRM software (e.g., Salesforce) and sales engagement platforms.
Ability to work in a fast-paced, dynamic environment with a focus on continuous improvement.

Responsibilities

Drive the team’s efforts to generate and qualify leads, ensuring consistent pipeline contribution aligned to company growth objectives.
Monitor and analyze SDR performance metrics including call volume, lead conversion rates, and pipeline contribution, taking action to improve outcomes.
Ensure timely and accurate lead qualification and handoff to the sales team to maximize downstream conversion.
Provide regular updates to leadership on team performance and market trends, ensuring accountability to revenue targets.
Collaborate with Sales and Marketing to define target market segments and lead generation strategies aligned to ideal customer profiles.
Partner with Marketing to align on campaigns and ensure a steady flow of high-quality leads.
Regularly review and refine outreach scripts, email templates, and call strategies to better resonate with prospective customers.
Foster a team culture focused on delivering relevant, value-driven conversations during prospecting and qualification.
Recruit, onboard, and train new SDRs, ensuring they have the tools and knowledge required to succeed.
Coach and mentor team members to achieve individual and team goals through structured performance management and development plans.
Conduct regular performance reviews, delivering constructive feedback and actionable improvement plans.
Utilize CRM and sales engagement platforms to track team activities and maintain accurate records, ensuring operational discipline and data integrity.
Develop and refine sales development strategies and processes in partnership with Sales leadership to support long-term pipeline health.
Identify and implement best practices for prospecting, outreach, and lead nurturing to increase efficiency and effectiveness.
Act as a liaison between SDRs and cross-functional departments including Marketing, Sales, and Operations to align on priorities and execution.
Leverage AI-enabled sales engagement and analytics tools to improve prospect targeting, messaging optimization, performance insights, and forecasting accuracy while ensuring responsible and data-secure usage.