Sales Counselor - Westminster Palms

Westminster Communities of Florida•Saint Petersburg, FL

About The Position

Westminster Communities of Florida is seeking an Independent Living Sales Counselor for Westminster Palms, a Life Plan Community in St. Petersburg, Florida. The role uses available systems and sales processes to maximize occupancy and achieve the benchmarks established by the Sales Excellence Initiative and the community’s occupancy budget. The Sales Counselor works with the Director of Sales to review leads, set goals, and develop sales plans that regularly drive traffic. This position reports to the Director of Sales. The role includes building relationships with prospective and current residents, supporting prospective residents as they select and inspect housing units, managing community visits and tours, and maintaining accurate lead records in ENQUIRE. It also supports training backup team members to handle incoming traffic. The position is full-time and is expected to achieve three sales per month and meet specified sales conversion benchmarks.

Requirements

Bachelor’s degree in business or a health-related field, and two years of sales experience, or an equivalent combination of education and experience.
Meet the minimum required number of outbound calls made per day to the database.
Achieve a minimum inquiry-to-visit ratio of 50%, visit-to-deposit ratio of 20%, and deposit-to-close ratio of 15%.

Nice To Haves

Sales experience with seniors.
Older adult housing sales experience.
CCRC sales experience.

Responsibilities

Use internal and external systems to increase and maintain maximum occupancy and meet the requirements of the Sales Excellence Initiative program.
Build and maintain long-term relationships with prospective and current residents to understand their needs, preferences, and requirements.
Assist prospective residents in selecting, visiting, and inspecting housing units.
Enter new leads and update and maintain current information in ENQUIRE on the day of contact with the prospective resident.
Manage prospective residents’ visits and tours of the community.
Support the Sales Director in training backup team members to field incoming traffic.
Participate in 10- to 15-minute lead development and review meetings with the sales team.
Complete the Month End Conversion Report and submit it to the Sales Director by the third day of the following month.
Achieve three sales per month and meet the required daily outbound call minimum and inquiry-to-visit, visit-to-deposit, and deposit-to-close ratios.