Relationship Banker-Sales - Westminster

First Bank-MO•Westminster, CA

About The Position

The Relationship Banker is a sales-focused retail banking professional responsible for acquiring new clients, deepening existing relationships, and contributing to branch growth. Most of the role is dedicated to proactive sales, including financial needs assessments, product recommendations, account openings, lead follow-up, referrals, and long-term relationship building. The position has individual sales and production goals and contributes to branch goals for client acquisition, deposit growth, product adoption, relationship expansion, and qualified referrals. A smaller portion of the role involves assisting clients with Interactive Teller Machine (ITM) transactions and educating them about digital and self-service banking options. The Relationship Banker provides personalized, needs-based financial guidance; recommends appropriate banking products and services; documents client interactions and sales activity; and partners with branch leadership and internal business partners to resolve client needs and expand relationships. The role also supports routine client questions and basic branch service needs when necessary, while maintaining primary responsibility for sales and relationship development. The position requires adherence to bank policies, procedures, regulatory requirements, and risk-management expectations. Candidates must successfully complete applicable background and credit checks. Employment is contingent on obtaining and maintaining any required registration through the Nationwide Multistate Licensing System and Registry (NMLS) under the S.A.F.E. Act and related regulations.

Requirements

  • High school diploma or equivalent.
  • At least 24 months of sales, retail banking, financial services, business development, or related customer-facing experience.
  • Demonstrated ability to meet or exceed individual sales goals, production goals, or performance targets.
  • Experience conducting needs-based or consultative sales conversations.
  • Ability to acquire new clients and deepen existing client relationships.
  • Ability to recommend and cross-sell products and services based on identified client needs.
  • Experience with outbound calling, lead follow-up, appointment setting, referral generation, or client prospecting.
  • Strong relationship-building, customer service, and communication skills.
  • Ability to work independently, manage multiple client opportunities, and maintain consistent follow-up.
  • Ability to obtain and maintain required NMLS registration.
  • Successful completion of applicable background and credit checks.
  • Compliance with the S.A.F.E. Act and related regulations, including obtaining and maintaining any required NMLS registration.

Nice To Haves

  • Previous experience as a Relationship Banker, Personal Banker, Universal Banker, Branch Banker, Consumer Banker, Financial Services Representative, or similar financial-services sales professional.
  • Experience opening consumer deposit accounts and recommending retail banking products.
  • Experience generating referrals for mortgage, consumer lending, business banking, investments, or insurance.
  • Experience using a customer relationship management system to document leads, referrals, client interactions, and sales activities.
  • Working knowledge of digital banking, online banking, mobile banking, and self-service banking technology.
  • Previous ITM, teller, or cash-handling experience.

Responsibilities

  • Meet or exceed individual sales and production goals while contributing to branch growth goals.
  • Acquire consumer and small business clients through proactive outreach, lead follow-up, appointment setting, referrals, and relationship-building activities.
  • Conduct financial needs assessments and use consultative sales techniques to recommend suitable banking products and financial solutions.
  • Open deposit accounts and identify opportunities to expand existing client relationships.
  • Recommend and sell consumer banking products and services, including deposit accounts, cards, consumer loans, home equity products, and digital banking services.
  • Generate qualified referrals to internal partners in mortgage, consumer lending, business banking, treasury management, investments, and insurance.
  • Conduct outbound calls, follow up on leads, maintain a client pipeline, and participate in branch sales campaigns.
  • Identify appropriate cross-selling opportunities based on client financial needs.
  • Document client interactions, referrals, sales opportunities, follow-up activities, and results in designated banking systems.
  • Retain and deepen client relationships through consistent follow-up and proactive relationship management.
  • Build trusted client relationships and provide personalized, needs-based financial guidance.
  • Educate clients about banking products, account options, services, and digital banking capabilities.
  • Partner with branch leadership and internal business partners to resolve client needs and expand relationships.
  • Deliver a professional and consistent client experience.
  • Provide limited assistance with ITM transactions and educate clients about ITM features, online banking, mobile banking, and other self-service options.
  • Resolve routine client questions and direct more complex matters to the appropriate branch employee or internal partner.
  • Support client traffic and basic branch service needs when necessary while maintaining primary responsibility for sales and relationship development.
  • Follow bank policies, procedures, regulatory requirements, and risk-management expectations.
  • Complete account openings, client documentation, referrals, and related activities accurately.
  • Protect confidential client information and identify potential fraud or suspicious activity.
  • Balance sales expectations with responsible, needs-based recommendations appropriate for each client.
  • Perform other duties as assigned.
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