Sales Content Manager

Figma • San Francisco, CA

9d • Hybrid

About The Position

Figma is seeking a Sales Content Manager to define how the company is represented in sales conversations across key markets, personas, and opportunities. This role is part of a new Sales Content & Solutions team focused on providing sellers with the necessary messaging, materials, and frameworks for success. The Sales Content Manager will develop and own content strategies to enable the global sales team to articulate Figma's story throughout the sales process, from initial executive conversations to late-stage deal materials. This high-visibility role requires close collaboration with Sales Leadership, Product Marketing, and GTM Strategy to ensure sales content aligns with Figma's market position, customer needs, and product innovation. The position is full-time and can be based in one of Figma's US hubs or remotely within the United States.

Requirements

• 5+ years of experience in product marketing, solutions marketing, or a related field – with demonstrated experience developing sales content or go-to-market narratives.
• Proven success in positioning and messaging, product launch support, and sales enablement — with the ability to translate product and market dynamics into clear, value-selling narratives.
• A track record of building a range of customer-facing sales content: executive decks, one-pagers, persona-based materials, ROI/value materials, messaging frameworks, and sales plays.
• A genuine understanding of how deals progress, what sellers need at each stage, and experience supporting enterprise/strategic deal cycles.
• Strong cross-functional instincts, with the ability to synthesize input from sales, marketing, and product into cohesive content strategy.

Nice To Haves

• Proficiency in Command of the Message narrative framing
• Familiarity with design, product development, or developer tools and workflows
• Customer-facing experience (e.g., sales, customer success, consulting)
• Experience with Figma products

Responsibilities

• Develop executive-level and customer-facing materials that reflect Figma's strategic vision and resonate with senior buyers.
• Build and own the content infrastructure for the global sales team, including pitch decks, ROI assessments, persona materials, sales play frameworks, customer story content, and more.
• Partner with Product Marketing to align sales content with product efforts and launches, ensuring the field has what they need to position both new and existing capabilities.
• Work closely with Sales Leadership to understand pipeline needs, deal dynamics, and content gaps across the sales process.
• Collaborate with Sales Enablement to ensure new materials are effectively activated with the field, including in both onboarding and ongoing training programs.
• Establish intake and feedback loops between sales and marketing to keep content current and reflective of what's working in the field.

Benefits

• health, dental & vision
• retirement with company contribution
• parental leave & reproductive or family planning support
• mental health & wellness benefits
• generous PTO
• company recharge days
• a learning & development stipend
• a work from home stipend
• cell phone reimbursement
• sales incentive pay for most sales roles
• an annual bonus plan for eligible non-sales roles

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed