Sales & Business Development Associate

Wolters Kluwer•Draper, UT

1d•$34,300 - $57,400•Hybrid

About The Position

As a Sales & Business Development Associate, you will own prospecting and outreach across assigned territories and accounts. You will generate pipeline through strategic, multichannel outreach, build relationships with key decision-makers, and provide quality handoffs to sales leadership. The role combines account research, personalized outreach, and disciplined CRM practices to create pipeline consistently. You will work with sales representatives, account executives, and sales leadership to understand territory strategy and improve prospecting. The position is hybrid and requires weekly attendance at a designated Wolters Kluwer office. Applicants may also be required to appear onsite at a Wolters Kluwer office during the recruitment process. The compensation range is $34,300.00–$57,400.00 USD, and the role is eligible for commission. The range is based on the primary location; the actual base salary offer depends on factors including skills, experience, and hiring location. Wolters Kluwer offers benefits and programs including medical, dental, and vision plans, 401(k), FSA/HSA, commuter benefits, tuition assistance, vacation and sick time, and paid parental leave. Full benefit details are available upon request. Candidates are asked to participate in interviews without AI tools or external prompts; the process includes in-person interviews and asks candidates to remove virtual backgrounds.

Requirements

At least 1 year of outbound prospecting or BDR experience, or an equivalent outreach-focused sales development background.
Demonstrated success with cold outreach, email sequences, and multichannel prospecting campaigns.
Comfort with high daily activity targets and a systematic approach to rejection.
Proficiency with Salesforce CRM, including disciplined data entry and activity logging.
Hands-on experience with Outreach or a similar sales engagement platform for managing sequences and cadence.
Comfort learning and using account research tools such as ZoomInfo, Demandbase, or equivalents.
Basic comfort with AI-assisted prospecting tools, analytics platforms, or automation workflows.
Strong verbal communication skills for cold calls and engaging voicemails.
Clear written communication skills and the ability to personalize prospecting emails at scale.
Ability to build rapport quickly and handle objections professionally.
Active listening skills and curiosity about prospects’ business needs.
Strong time management and ability to meet daily outreach targets without constant supervision.
Attention to detail in data entry and territory management.
Ability to prioritize accounts and activities according to sales strategy and pipeline goals.
Problem-solving mindset, including testing messaging and adjusting approaches to improve prospecting efficiency.
Bachelor’s degree in business, sales, marketing, or a related field preferred; 2+ years of relevant experience stated under Required Experience.

Nice To Haves

Experience with LinkedIn Sales Navigator or strategic LinkedIn prospecting.
Familiarity with account-based marketing (ABM) or account-based prospecting concepts.
Background in SaaS or B2B software sales.
Experience with AI tools for prospecting, lead scoring, or workflow automation.
Track record of exceeding activity targets or quota in a previous role.
Bachelor’s degree in business, sales, marketing, or a related field is preferred.

Responsibilities

Execute daily prospecting through email, phone, LinkedIn, and other channels, using Outreach to manage sequences and track engagement.
Research accounts and decision-makers using ZoomInfo, Demandbase, and other tools to identify targets and personalize outreach.
Create and coordinate multichannel sales plays, combining email cadences, calls, and LinkedIn outreach.
Manage outreach sequences from initial contact through qualification, adjusting messaging and timing based on prospect responses.
Use AI-powered tools and insights to prioritize accounts, personalize messaging, and identify buying signals.
Qualify inbound and outbound leads using the defined discovery process and territory criteria.
Enter prospect data in Salesforce and maintain accurate, detailed CRM records and activity logs.
Manage an assigned territory or book of accounts, setting weekly outreach priorities based on account signals and sales goals.
Support sales representatives with research, outreach preparation, and account context.
Partner with sales leadership to understand account strategy, territory goals, and ideal customer profiles.
Work with Account Executives on warm introductions, meeting scheduling, and prospect context-setting.
Collaborate with Sales Operations and Marketing on lead definitions, campaign execution, and program support.
Provide feedback on messaging, targeting, and campaign performance to improve future outreach.
Monitor activity, pipeline metrics, and effectiveness, and adjust prospecting strategy based on results.