Sales Associate III

Tapestry•Williamsburg, VA

About The Position

The Sales Associate is a front-line ambassador for Coach who delivers an elevated, personalized shopping experience, meets personal and store sales goals, and supports daily store operations. The role combines luxury-retail service, omni-channel selling, and collaboration to build brand loyalty and revenue. Associates represent the Coach brand by following its Guide to Style and Service standards, building client relationships through personalized styling and product expertise, and using tailored recommendations to drive sales. They use mobile POS, clienteling tools, and social-selling platforms, including short-form video, to capture customer data and encourage repeat purchases. The role also involves daily operational work, inventory support, maintaining clean and organized sales and stock areas, processing transactions, and contributing to a collaborative team environment. The job posting lists a base pay range of $15.00–$19.25 and notes that pay will comply with applicable minimum-wage and other pay laws.

Requirements

At least 1 year of sales experience; luxury retail is preferred.
Knowledge of fashion trends and competitors.
A combination of education and experience will be considered.
Experience operating POS systems and basic computer proficiency, including iPad/laptop and Mobile POS.
Ability to use a walkie-talkie and read price/release sheets.
Ability to work at a fast pace in a retail environment.
Ability to lift 25 pounds regularly and up to 50 pounds occasionally, and to climb, bend, kneel, and maneuver around the sales floor and stockroom.
Strong English proficiency.
Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season, high-traffic retail days, and public holidays.

Nice To Haves

Luxury retail background.
Social media savvy.
Experience with live-stream shopping or video demonstrations.
Clienteling and data-acquisition skills.

Responsibilities

Represent Coach as a brand ambassador and follow Coach Guide to Style and Service standards.
Build client relationships through personalized styling, product expertise, fashion advice, and follow-up.
Drive sales through cross-selling, upselling, and tailored recommendations.
Use mobile POS, clienteling tools, and social-selling platforms, including short-form video, to capture data and encourage repeat purchases.
Develop and execute personal sales plans and meet or exceed individual and team KPIs.
Source new customers, maintain relationships, and follow up to close sales.
Maintain energy on the sales floor, manage multiple customers, and adapt selling techniques to business needs.
Complete daily operational tasks, including cash wrap, inventory processing, replenishment, and visual merchandising, while maintaining service standards.
Keep the sales floor and stockroom clean, organized, and stocked, and follow retail policies, POS, and asset-protection procedures.
Process purchases, returns, exchanges, and online pickups efficiently.
Support inventory cycles by receiving shipments, stocking shelves, and managing product movement.
Assist teammates in functional areas as required.
Foster a collaborative, trust-based environment and encourage team performance.
Participate in brand initiatives, training programs, and inclusion activities.
Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.