Sales and Revenue Manager

PeakMade Real Estate•San Marcos, TX
•Onsite

About The Position

The Sales and Revenue Manager is the onsite sales leader for a student housing community, responsible for driving occupancy, revenue growth, and leasing performance. The role develops and executes leasing strategies, leads the sales team, analyzes market trends, and partners with property and regional leadership to achieve occupancy, renewal, and revenue goals. It uses data-driven decision-making to improve lead conversion, optimize pricing and marketing efforts, and coach the leasing team to deliver strong results. The manager oversees the lead lifecycle from inquiry through signed lease; monitors response times, conversion metrics, follow-up quality, lead sources, and marketing effectiveness; and recommends adjustments to improve closing rates. The role recruits, trains, coaches, and develops leasing team members, sets expectations for leasing activity, and conducts sales coaching, performance reviews, and strategy meetings. The position also collaborates on marketing campaigns, outreach, leasing events, and community partnerships; tracks competitor pricing, market conditions, and customer trends; leads renewal and resident-retention strategies; and prepares reports, performance updates, and action plans for leadership and ownership groups. The manager presents data-driven recommendations and escalates performance concerns with proposed solutions. The role may require work during turnover season, leasing events, and peak leasing periods as needed.

Requirements

  • At least 3 years of experience in student housing, multifamily, hospitality, or high-volume sales.
  • At least 1 year of experience leading, supervising, or coaching a sales or leasing team.
  • Documented experience meeting or exceeding leasing, occupancy, renewal, or revenue targets in a previous role.
  • Strong knowledge of sales funnels, lead management, and conversion strategies.
  • Experience analyzing sales reports, conversion metrics, pricing trends, or market data to inform business decisions.
  • Experience presenting performance data, business recommendations, or sales strategies to leadership, clients, or stakeholders.
  • Proficiency using CRM or property management software, Microsoft Office applications, social media platforms, and Canva.
  • Ability to work turnover season, leasing events, and peak leasing periods as needed.

Nice To Haves

  • Experience in student housing or lease-up environments.
  • Familiarity with platforms such as Entrata, RealPage, Yardi, Knock, Funnel, or EliseAI.
  • Experience with revenue management, pricing strategy, or asset performance discussions.
  • Knowledge of digital marketing analytics and online reputation management.
  • Understanding of student and parent buying behavior in a leasing context.
  • A degree in Business, Marketing, Communications, Real Estate, or a related field.

Responsibilities

  • Develop and execute leasing strategies aligned with occupancy, revenue, and renewal goals.
  • Monitor leasing performance, identify risks, and implement recovery plans for underperforming areas.
  • Partner with leadership on pricing, concessions, revenue management, and market positioning, using leasing trend analysis to prioritize opportunities.
  • Oversee the lead lifecycle from inquiry through signed lease.
  • Monitor response times, conversion metrics, and follow-up quality to maximize closing rates.
  • Evaluate lead sources and marketing effectiveness and recommend adjustments.
  • Recruit, train, coach, and develop leasing team members.
  • Conduct regular sales coaching, performance reviews, and strategy meetings.
  • Establish expectations for outreach, tours, applications, renewals, and closing activity.
  • Collaborate with marketing teams on annual and seasonal campaigns tied to leasing objectives.
  • Coordinate outreach initiatives, leasing events, and community partnerships.
  • Monitor competitor pricing, market conditions, and customer trends; recommend strategic adjustments and maintain brand standards across resident-facing channels.
  • Lead renewal strategies through targeted messaging, incentives, and resident segmentation.
  • Monitor renewal performance and collaborate with operations to address retention risks.
  • Prepare leasing reports, performance updates, and action plans for leadership and ownership groups.
  • Track occupancy, conversions, renewals, response times, and revenue trends.
  • Present data-driven recommendations and escalate performance concerns with proposed solutions.

Benefits

  • Monthly, quarterly, and annual commission and other bonuses available.
  • Housing discount, varying by property.
  • Mentorship program available.
  • Up to 12 weeks of paid parental leave and one year of diapers.
  • 15 days of PTO plus 2 additional Wellbeing Days.
  • 401(k) match.
  • Wellness initiatives, healthy team competitions, and virtual yoga classes through Peak’s LiveWell program.
  • Leadership training and growth opportunities.
  • Additional rewards and recognition.
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